19 May 2021
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Sophos and Ingram Micro set sights on cybersecurity market in A/NZ

By Catherine Knowles

Sophos and Ingram Micro have extended their partnership, which will see the distributor working to recruit new managed services partners to the Sophos MSP Connect Flex program.

Ingram Micro is already one of Sophos leading cloud partner distributors worldwide and this initiative is expected to expand Sophos' reach across Australia and New Zealand (A/NZ).

According to the Australian Cyber Security Growth Network (ACSGN), the global cybersecurity market will be worth $270 billion by 2026 with 77% of cybersecurity spending being directed to external managed security services.

The potential for resellers is further made clear by ASGN, which notes that investment in in-house or internal cybersecurity functions is expected to grow 7.2% each year to 2026, while spending on reseller-provided cybersecurity products and services is projected to increase by 8.4% annually over the same period.

Sophos MSP Connect Flex is designed specifically for Managed Service Providers (MSPs) and provides the option to integrate service-based pricing into a single monthly billing report delivered through the Sophos Central Partner Dashboard.

With MSP Connect Flex, partners are in control of how and where licences are distributed, as well as the flexibility to offer competitive pricing that maximises margins.

Ingram Micro Cloud New Zealand general manager Barbara Kidd says, “Resellers across A/NZ and indeed around the world recognise the considerable opportunity they have in providing their end users with unimpeachable cybersecurity solutions.

"Those who aren't yet on board with Sophos can align themselves with the vendor and start delivering managed security solutions based on its proven technology."

Kidd says, “Of course, good security isn't about spending alone, it is about selecting and implementing solutions which appropriately mitigate the risks faced by individual businesses.

"By adding Sophos to their inventory, resellers in Australia and New Zealand have a recognised name capable of effectively combating threats which are now a daily part of doing business.”

Commenting on the partnership, Sophos channel sales director A/NZ Natasha Lambert says, “The increased sophistication of ransomware and other cybersecurity threats, combined with the ongoing issue of trying to attract and retain skilled cybersecurity personnel, has seen organisations turn to external experts such as MSPs."

Lambert continues, "This trend has helped drive Sophos MSP business growth in A/NZ significantly in the past year and we are now looking to accelerate this growth through Ingram Micro.

"With Ingram Micros expertise in the cloud partner space coupled with the success of our alliance overall, it makes perfect business sense to join forces to expand Sophos MSP Connect Flex in Australia and New Zealand."

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