NiceLabel, a global developer of label design software and label management systems, has announced the launch of its global partner programme in APAC.

NiceLabel has designed the programme to help channel partners meet the customer demand for the digital transformation of on-demand label printing.

The launch of the programme follows NiceLabel's significant year on year growth.

This growth is driven by the increased demand from customers for streamlined, more agile and efficient ways of managing their labeling requirements. In particular, customers need software that supports label management from any location, printing to any location.

The programme brings together a large community of new and existing partners across the region in a structured and more collaborative way.

Members of the programme gain access to high levels of technical and marketing support to assist them in generating sales opportunities and position themselves as trusted advisors to their customers.

Programme members also enjoy wider benefits such as product discounts, access to NiceLabel sales teams and use of demo and trial licenses.

“The labelling software market is maturing to the point where a partner programme is essential to bring structure, set expectations, and provide incentives and rewards,” says NiceLabel channel marketing director Paul Vogt.

“We have an existing partner base stretching across the globe and by formalizing this we are delivering on our promise to help our partners increase their margins and become more consultative. The technical and marketing support on offer, as well as access to NiceLabel skills and resources, helps partners support their customers' digital transformation requirements and ultimately empowers users across industries.

“Our software is ideal for the channel community: Auto ID VARs, Print Automation Specialists and Production System Integrators find real success implementing NiceLabel as part of their solution portfolio. There is a high demand for our flagship solution, Label Management System, available both as on-premise and Label Cloud (SaaS) solution – VARs tell us that it enables them to bring a compelling message of improved print productivity to their end-users and to demonstrate a clear ROI to their customers.

The new programme is three-tiered – NiceLabel Integrator, NiceLabel Partner and NiceLabel Reseller.

The top two tiers, Integrators and Partners, are differentiated by their investment in technical competence.

They have skills to configure, manage and deploy advanced NiceLabel-based solutions.