LG wins Choice Best Brand awards in major appliance categories
LG Electronics has been recognised as Best Brand by CHOICE across several household appliance categories, including stick vacuums, dryers, and top load washing machines.
Consumer advocacy organisation CHOICE named LG as Best Brand for its Stick Vacuums for both 2024 and 2025, Best Brand for Dryers in 2025, and awarded its Top Load Washers Best Brand status consecutively from 2022 to 2025. The acknowledgement reflects ongoing approval from CHOICE reviewers, based on product performance and consumer satisfaction in Australia.
CHOICE is an independent Australian consumer group renowned for its annual brand rankings, which are compiled after rigorous testing of appliances and the collection of consumer feedback. Brands given the Best Brand status must consistently demonstrate reliability and strong performance across various product lines.
Product features
According to LG, the CordZero vacuum lineup, which secured the Best Brand title in stick vacuums for 2024 and 2025, incorporates features such as the All-in-One Tower for automatic dustbin emptying, a Thumb Touch Control that eliminates the need to hold down a trigger, and a battery system designed for prolonged use. These elements are aimed at simplifying daily cleaning tasks in Australian households.
For its top load washers, which have now been recognised for four years in a row, LG cites the inclusion of its AI Direct Drive technology. This feature assesses fabric type and load weight to optimise the wash cycle, aiming to improve fabric care and washing efficiency.
LG's dryers-awarded Best Brand for 2025-use heat pump technology to increase energy efficiency. This approach can reduce energy usage when compared to conventional dryer models, responding to consumer demands for energy-conscious home solutions.
Company reaction
"We are honoured that LG has once again been named CHOICE Best Brand across several of our key home appliance categories. This recognition reinforces our commitment to quality and performance, inspiring us to continue pushing the boundaries of innovation and excellence in home appliances, true to our Life's Good promise."
This statement was made by Shannon Tweedie, Marketing Manager for Home Appliance Solutions Company at LG Electronics Australia.
Discounted pricing
To coincide with this recognition, LG has announced a series of discounts on its Choice Best Brand products, available nationally through both its own website and major Australian retailers. These offers are set to continue until November 2025, although prices may vary with specific retailers.
The discounted products include the LG 8kg Series 5 Heat Pump Dryer, which is now available for AUD $1,399, a reduction from its former price of AUD $1,699. The LG 7.5kg Top Load Washer-Smart Inverter model-has its price adjusted from AUD $799 to AUD $695. The LG CordZero A9L-Prime Handstick Vac, which features a wall-mount, has dropped from AUD $599 to AUD $399. All offered prices are subject to retailer discretion.
Recognition summary
Highlighting its latest recognition, LG's CHOICE Best Brand results cover three appliance categories. The stick vacuum range has been awarded for 2024 and 2025, the dryer line for 2025, and the top load washers have maintained the recognition for four consecutive years, from 2022 through 2025.
CHOICE's annual rankings include both laboratory-based assessment and the evaluation of warranty, reliability, customer service and repair rates, providing guidance for consumers seeking dependable products in a market with a large selection of appliance brands.
The focus on developing products that meet local requirements and respond to consumer feedback is central to LG's efforts in Australia, reflecting a broader trend within the appliance sector to adapt global technologies to domestic market needs.
