LG Australia appoints Virender Rana to boost HVAC growth

LG Electronics Australia has appointed Virender Rana as the new Head of Business Air Solutions.

Virender re-joins LG Electronics after nearly two decades in various global and local roles with the company, working in Korea, Singapore, and Australia. This move is part of LG's strategy aligned with its Future Vision 2030 plan, which aims to transform LG into a Smart Life Solution Company and boost B2B growth.

With a total of 23 years in HVAC solution selling and project management, Virender returns after serving as Managing Director and Project Director at Condair Group AG for two years. His objective is to double the Australian revenue in the next three years, focusing on establishing strong sales and service infrastructure and expanding into heating and applied verticals.

Virender shared his enthusiasm about his role, stating, "I'm thrilled to return to the company at such an exciting time for LG Australia's Air Conditioning business, as we expand our HVAC solutions in line with our vision to become a Smart Life Solution Company." He noted the rapid transformation in the HVAC market driven by climate change, urban growth, and sustainability, stating this presents a unique opportunity to build strong customer relationships while addressing these challenges.

LG Australia is not only appointing a new head but is also actively investing in expanding its HVAC workforce. The company plans to increase the team size by 33 per cent across sales, marketing, and product management. This initiative supports LG's goal to become the leading HVAC brand in the market.

Dan Lim, Managing Director at LG Electronics Australia, expressed his excitement about Virender's appointment and the company's expansion plans. "We are very excited to have Virender back an appointed as Head of Business Air Solutions of our Air Conditioning business. As we focus on accelerating our B2B growth, HVAC is a key area for us. By investing in our HVAC workforce, we aim to position LG not only as a leading brand in the market but also one that truly lives up to our 'Life's Good' promise, delivering products that enrich the everyday lives of Australians," Lim stated.

He further added, "With an expanded team, I'm looking forward to seeing the collaborative work that will drive LG's transformative journey and bring innovative solutions to the Australian market."