Lenovo eyes up PC gaming market with new Y series

Lenovo is targeting the PC gaming space with new a trio of new premium PCs and accessories: the Lenovo ideacentre Y900 and Y700 desktops and ideapad Y700 laptop with Windows 10.

Crafted for the growing population of working gamers who now demand a powerful and stylish machine that can move with them through their life from day to play,

The family of new Y series devices and accessories have been built to serve mature gamers in their professional and social life, says Lenovo.

Dilip Bhatia, Lenovo vice president worldwide marketing and user experience, PC and enterprise business group, "PC gaming has seen a renaissance, partly thanks to superior graphics and processing but also the meteoric rise of the e-sports scene and free-to-play games.

"The new Y series was created from the ground up to serve this growing appetite, a hunger that is expected to see the industry grow from US $26 billion in 2014 to US $35 billion by 2018.

"Historically much of the growth has been due to adoption of the platform in Asia, but today's research has identified a potential 86 million PC gamers outside Asia as the future market growth drivers.

Bhatia adds, "Lenovo is committing to serving the premium PC gamer. Our new Y series was created to match the very specific desires of the discerning modern gamer – enthusiasts who grew up alongside gaming, from arcade to console to PC, but now require a premium PC ready to play out of the box. We have created just that – a high performance PC that offers the lure of easy future upgradability, with a distinctive designer look, and the capacity to take them effortlessly from day to play.

New ideacentre Y900 and Y700

Created for gamers, the ideacentre Y series is equipped with up to 6th generation Intel Quad Core i7 processors and discrete graphics options.

Both the ideacentre Y900 and Y700 are ideal for those who value time but like to continually upgrade their machines, according to Lenovo.

The new desktops accommodate future upgrade options, with a chassis big enough to fit a full ATX motherboard and support power supplies up to 1000W.

The new ideacentre Y900 also supports up to two graphics cards, all accessible via an access push lever that opens a stylish semi transparent side panel. An internal cable routing system keeps cables on the inside.

Additional space to upgrade a cooling system on top and two dust filters that increase the reliability of the 120mm and 140mm fans ensure the PCs run cool even when gamers push the limit.

New ideapad Y700

Lenovo says it created the new ideapad Y700 for mobile gamers with performance and portability in mind.

This device combines the mobility of a laptop with the power of the latest Intel or AMD processors and discrete graphics.

It also comes with JBL speakers and subwoofer and an optional 10-point multitouch display or Intel's RealSense 3D camera (on the 15-inch laptop).

New Lenovo Y Series Accessories

Lenovo has also created five custom accessories to add to the gaming experience:

Y Gaming Precision Mouse: Features precise, adjustable speeds, eight programmable buttons, four levels of adjustable DPI, five levels of adjustable weight and an ergonomic design made for intense gaming sessions.

Y Gaming Mechanical Switch Keyboard: Includes backlight anti-ghosting mechanical switch key matrix, six customizable keys for macro recording, five adjustable levels of brightness and a default key for controlling the Lenovo Y Gaming Surround Sound Headset and a detachable palm rest.

Y Gaming Backpack: Fits up to a 17.3-inch laptop, includes padded pockets, a protective hard shell compartment and a chest strap for extra carrying support.

Y Gaming Mouse Mat: High reliability and waterproof.

Availability and pricing in Australia and New Zealand to be confirmed. Devices from the gaming series will be available starting from October.