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JobAdder has announced the appointment of Fabrice Etienne as its new Chief Marketing Officer.
Sydney-based recruitment software company JobAdder is setting its sights on international expansion with the recent appointment of Fabrice Etienne to the role of Chief Marketing Officer. The company aims to bolster its presence both domestically in Australia and overseas, including significant interest in expanding within the United Kingdom.
Fabrice Etienne joins JobAdder with a distinguished career in marketing, particularly in B2B and B2C tech sectors, having held senior marketing roles at major firms such as Zendesk, SmartRecruiters, and Electronic Arts. His experience includes leading notable projects such as the marketing efforts for the Harry Potter video game and launching telecommunications data services in new markets like the Czech Republic. Etienne plans to leverage these experiences to enhance JobAdder's brand through personalised interaction in both Australian and global markets.
JobAdder boasts a client base of 27,000 users globally along with over 100 strategic partners. Etienne is expected to drive further growth by differentiating JobAdder's offerings from competitors in the SaaS industry, with a particular focus on recruitment solutions. He will oversee the execution of strategies aimed at improving the customer experience and bringing global recognition to the company's brand.
Martin Herbst, the CEO of JobAdder, expressed confidence in Etienne's capabilities. "We are delighted to welcome Fabrice Etienne into the crucial position of Chief Marketing Officer at JobAdder. His wealth of industry experience makes him an invaluable addition to the JobAdder team at a pivotal time for the company. Fabrice's track record in driving international expansion and building brands is a great fit for what we're looking to achieve as we grow," said Herbst.
Herbst further highlighted the significance of this appointment at a strategic juncture for JobAdder, stating, "This appointment signifies a critical phase for JobAdder, as we continue to strengthen and grow our presence in Australia, New Zealand, the UK and beyond. The SaaS industry is indeed competitive, but with Etienne's innovative approach towards marketing strategy, we are confident that we can set JobAdder apart in the recruitment space."
Upon his appointment, Fabrice Etienne shared his enthusiasm for joining JobAdder, saying: "I have always been passionate about marketing, especially the way it connects people from diverse backgrounds to a single product or project. Growing up in Switzerland, I was fascinated by how culture shapes our perceptions and reactions. This experience drives my desire to create authentic, engaging marketing strategies that resonate with different audiences."
Etienne also reflected on what attracted him to the company: "What drew me to JobAdder was the company's commitment to its people and products. Throughout the interview process, it was clear that the team shares a genuine passion for what they do and a deep care for their customers. It felt like a perfect match, and I'm excited to contribute to JobAdder's mission to help shape the future of recruitment."
