IDeaS Spotlight wins Skift award for data-driven hospitality
IDeaS has announced that its Spotlight marketing optimisation solution has received the Problem Solvers: Data Provider award at the 2025 Skift IDEA Awards.
Spotlight was recognised for its contribution to how hospitality providers connect marketing strategy with real-time demand signals. The solution was chosen by an independent panel of expert judges, who selected 28 category winners from more than 420 entries.
The Skift IDEA Awards highlight organisations and initiatives shaping the evolution of the travel sector. The awards comprise seven categories including Industry Innovators, Change Makers, Creative Thinkers, Problem Solvers, Travel Technology, Short-Term Rentals, and Meetings & Events.
Focus on data-driven operations
Spotlight contributed to the movement towards fully integrated, data-driven commercial models within the hospitality industry. The tool helps marketing and revenue teams operate using a unified platform of real-time demand insights and predictive analytics. This aims to support operators in acting more quickly, aligning strategies, and capturing new revenue opportunities with increased accuracy.
The solution has been distinguished for allowing hospitality organisations to respond proactively to changing conditions and for enhancing collaboration between sales, marketing, and revenue management functions.
Industry response
"Winning this Skift IDEA Award underscores the transformative impact of Spotlight and reflects IDeaS' evolution as a partner in end-to-end commercial success. In addition to our industry-leading revenue management system, we deliver intelligent, integrated solutions that connect marketing, revenue, and operational strategies. Spotlight exemplifies this vision, turning real-time demand intelligence into coordinated actions that drive measurable revenue growth and long-term profitability. From our earliest days, IDeaS has been committed to helping hotels, resorts, and other hospitality providers anticipate market shifts, collaborate seamlessly across functions, and compete with confidence in an increasingly dynamic, data-driven world"
said Sanjay Nagalia, Co-Founder, Chief Operating Officer & Technology Officer at IDeaS.
Judging and entries
The 2025 Skift IDEA Awards received over 420 entries, marking the highest participation to date. Categories focused on contributions that solve problems, drive change, and improve processes across travel and hospitality sectors.
Spotlight was recognised particularly for its ability to transform raw data and predictive insights into tangible actions, aligning commercial operations within hotels, resorts, and hospitality providers for improved outcomes in revenue and profitability.
Broader industry context
As the industry places higher value on integrated solutions and data-driven strategies, tools such as Spotlight are being adopted to enable greater adaptability and more informed commercial decisions. The drive towards automation and actionable analytics is influencing the way organisations in the hospitality sector plan, forecast, and respond to market fluctuations.
IDeaS remains committed to enhancing the capacity of hospitality businesses to harness market intelligence and coordinate cross-functional activities, building on its longstanding experience in technology and data analytics.
