Fujifilm CodeBlue Australia ends extended lock-in contracts

FUJIFILM CodeBlue Australia has announced a shift in the managed IT services industry by eliminating extended lock-in contracts.

The company, a part of FUJIFILM Business Innovation Australia, is prioritising a service-first mindset across its organisation. This change reflects a commitment from senior leadership to deliver customer satisfaction and exceptional service without being bound by traditional contracts. Clients are provided with the flexibility to leave without facing penalties, ensuring that FUJIFILM CodeBlue Australia's focus on delivering quality service becomes a core organisational value.

Stephen Sims, Chief Customer Officer at FUJIFILM Business Innovation Australia, stated, "Our no lock-in contract approach isn't just a business decision—it's a reflection of our culture. We want to exceed our customers' expectations, fix their issues quickly in an environment that gives them flexibility and ensures that we're constantly accountable. We've recognised the evolving needs of modern organisations and have taken the step to eliminate long-term commitments, ensuring clients stay because they value the service—not because they are bound by a contract."

To facilitate the transition for new clients, FUJIFILM CodeBlue Australia is offering the first month of end-user services at no charge. This initiative allows businesses to experience the benefits of the partnership without upfront risks. By moving away from traditional managed service models, which often include restrictive agreements, the company addresses common frustrations such as reactive support and inflexible solutions.

The decision also focuses on enabling businesses through transparency, adaptability, and trust-based partnerships. Clients working with FUJIFILM CodeBlue Australia benefit from service assurance, adaptability in IT services to meet changing business needs, and transparent relationships driven by performance rather than contracts.