Story image

Forrester: OpenText Leader in Asset Management for CX

28 Nov 2019

Forrester Research has named OpenText a leader in The Forrester Wave: Digital Asset Management for Customer Experience, Q4 2019, stating “OpenText leads with best-in-class library services and video capabilities.”

Forrester gave OpenText Media Management the maximum possible scores in the criteria of library services, video and emerging content support, product vision and market approach.

Forrester noted, “OpenText’s strengths are in core library services and video capabilities, which are both best-in-class.” 

The Forrester report says “It (OpenText) also offers strong marketing support in areas like portal creation and management capabilities.”

“We believe this Forrester evaluation is a testament to the market leading capabilities of OpenText’s Digital Asset Management offerings,” says OpenText chief product officer and executive vice president Muhi Majzoub. 

“As a service for creating, managing and using media content, DAM is essential for an omnichannel customer experience. Media Management helps our customers tell the stories of their global brands through immersive visuals, personalised experiences and targeted communications.”

OpenText has been at the forefront of digital asset management for more than two decades. 

It has delivered some of the largest DAM deployments in the world, along with departmental solutions that take advantage of the same feature-rich functionality. 

Customers across retail, media and entertainment, manufacturing, and other verticals are able to support both agile creative workflows and long-term governance and reuse of library assets to build strong brand identities.

OpenText offers advanced AI integration to accelerate streamlined search, personalisation, and automated distribution to omnichannel endpoints.

“OpenText is a good fit for large, global enterprises that are looking for strong core DAM capabilities in addition to superior video support,” the Forrester report says. 

“Customer references were pleased with the (OpenText) search functionality that allowed them to quickly comb through huge libraries. The company also stands out with video, where it goes beyond basic video management to include integration—aimed at marketers, not production houses—with video editing tools like Adobe Premiere.”

OpenText Experience is an integrated platform of solutions for delivering highly personalised content and omnichannel customer experiences. 

As part of this platform, Media Management allows customers to start small and expand quickly. 

It is the only DAM platform that supports business-user workflow across multiple business units, as it is built with dozens of integration points with ecosystem applications in the connected media supply chain.

OpenText recently entered into a definitive agreement to acquire Carbonite for US$23 per share, or a total of US$1.42 billion.

Carbonite is a provider of cloud-based subscription data protection, backup, disaster recovery and end-point security to small and medium-sized businesses and consumers.

Story image
16 Jan
Razer announces DeathAdder V2 and Basilisk V2 mice
Two of Razer’s most iconic mice have now been upgraded with a suite of new technologies to keep players at the top of their game.More
Story image
17 Jan
Hyland: Six enterprise technology trends driving growth in 2020
“In order to gain a competitive edge and amplify growth, organisations are striving to improve customer experiences, streamline operations and mitigate risk.”More
Story image
17 Jan
Hands-on review: DJI Mavic Mini is a punchy sub-250g drone
Dodging Sydney’s restricted airspace and its bushfire-ravaged surrounds, reviewer Darren Price found a nice secluded spot to test out DJI’s new tiny drone.More
Story image
17 Jan
Blue Prism launches new SaaS solutions, built with Thoughtonomy IP
Blue Prism has added three new Software as a Service (SaaS) offerings to its portfolio of automation solutions, and enabled the Robotic Process Automation (RPA) software to be available in a new flexible consumption model.More
Story image
16 Jan
IDC on used smartphone market: No signs of slowing down
"In contrast to the recent declines in the new smartphone market, as well as the forecast for minimal growth in new shipments over the next few years, the used market for smartphones shows no signs of slowing down across all parts of the globe."More
Story image
Yesterday
CollabNet and XebiaLabs merge to create integrated platform
The merger, which was backed by TPG Capital, unites CollabNets upstream Agile planning and enterprise version control functionality with XebiaLabs downstream release orchestration and deployment automation capabilities.More