Story image

Dicker Data ramps up software push with new partner rewards program

23 May 2016

Dicker Data is ramping up its partner rewards with the launch of a software rewards program which will see resellers reaping rewards not just for sales, but for attendance at events and training.

The Software Studio partner reward program will see resellers of the distributor’s software products earning points on sales transacted, with individual staff of reseller organisations able to earn individual points on non-sales activities including training, event attendance and other promotional offers.

The points will be able to be redeemed for a range of rewards, via an online catalogue.

Ben Johnson, Dicker Data general manager of marketing and strategy, says through Software Studio – which he dubs ‘an exciting new initiative’ – Dicker Data is looking to not only reward partners for their software sales, but also incentivise them to deepen their skill-sets through comprehensive training and enablement materials.

Participating vendors will be able to recruit and ‘empower’ individual partners and programmatically grow their sales across Dicker Data’s 5000+ strong active reseller base, nationwide.

Dicker Data introduced 11 new vendors across its Australian and New Zealand operations last year, with its portfolio including the likes of SAP, Symantec, StorageCraft, Hewlett Packard Enterprise and Dell.

The loyalty program is being managed by Australian loyalty provider Hachiko.

Zoom’s new Rooms and Meetings features
Zoom has released information about the upcoming releases for its Rooms and Meeting offerings for 2019.
Aussie company set to democratise direct-to-orbit IoT access
Adelaide-based Myriota has released a developer toolkit that has been trialled and tested by a smart waste management platform.
Apple's AirPods now come with 'Hey Siri' functionality
The new AirPods come with a standard case or a Wireless Charging Case that holds additional charges for more than 24 hours of listening time.
Dynatrace takes pole position in APM Magic Quadrant
It placed highest on Ability to Execute and furthest on Completeness of Vision in the 2019 Quadrant for Application Performance Monitoring (APM).
HCL and Xerox expand strategic partnership
Under the terms of the agreement, HCL will manage portions of Xerox’s shared services, including global administrative and support functions.
Avaya expands integration with Google Cloud AI
This includes embedding Google’s machine learning within conversation services for the contact centre, enabling integration of AI capabilities.
Forrester names Crowdstrike leader in incident response
The report provides an in-depth evaluation of the top 15 IR service providers across 11 criteria.
Poly appoints new A/NZ managing director, Andy Hurt
“We’re excited to be bringing together two established pioneers in audio and video technology to be moving forward and one business – Poly."