Dicker Data joins BenQ's Aussie lineup with monitor deal
Dicker Data has inked a deal to provide BenQ’s LCD monitor range in Australia, with the distributor highlighting key vertical opportunities for the channel with the deal.
The deal comes as BenQ broadens its LCD monitor range, pushing into new verticals in the professional arena.
David Dicker, Dicker Data chairman and chief executive, says “We’re pleased to be partnering with BenQ to bring their LCD monitor product range to our reseller partners.”
He says Dicker Data sees a strong opportunity to take the BenQ products into vertical markets such as medical and creative professionals.
Martin Moelle, BenQ Australia managing director, says the vendor’s line-up of LCD monitors has evolved to include a range of new vertical products, pushing the vendor into the professional arena.
“These products require key specialised channels and in-depth product management to market and sell,” Moelle says.
“In particular, our range of colour management products is seeing growth and can be enhanced through our partnership with Dicker Data.”
The Taiwanese company – which dubs itself a ‘human technology and solutions provider’ has a wide range of products covering the home, gaming, business and education markets. Beyond monitors, its offerings include projectors, digital signage and speakers.
It already has a number of Australian distributors, including Ingram Micro, Synnex, Multimedia Technology and Alloys.