Dicker Data takes on components market with Intel deal

Dicker Data has signed as an authorised Intel distributor in Australia.

The deal sees Dicker Data distributing Intel SSD, NUC, 2-in-1, compute stick and server related products, effective immediately.

David Dicker, Dicker Data chairman and chief executive, says the distributor has been working closely with Intel for many years in varying capacities 'so when this opportunity presented itself, we grabbed it with both hands'.

"The components markets is a natural extension of our traditionally strong finished goods business and we see a strong opportunity to partner with both new and existing resellers," Dicker says.

VR Rajkumar, Intel Australia and New Zealand channel sales director, says Intel has seen growth in the sales of innovative form factors such as the Intel NUC and 2-in-1s in the last 12 months and believes Dicker Data is well placed to offer further support to the channel through their product knowledge and diverse industry reach.

Dicker Data's broad reach of resellers specialising in both the SMB and mid-market sectors was also appealing, Rajkumar says.

Last month, Ben Johnson, Dicker Data general manager of marketing and strategy, told ChannelLife the distributor was looking to expand its vendor portfolio and was in discussions with several vendors.