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Industry insider news for Australia's technology resellers
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Dicker Data extends AV offerings with Barco distie agreement

By Catherine Knowles
Tue 4 Aug 2020
FYI, this story is more than a year old

Dicker Data is set to expand its Audio Visual (AV) offerings with a new distribution agreement with Barco.

Barco is a global company specialising in professional visualisation and networking technology. The technology company has chosen Dicker Data to expand its reach across the country.

Barco is known for its end-consumer targeted partnerships, and Dicker Data has been chosen to aid in the company’s channel expansion and product strategy enablement.

At present Barco shares partnerships with AV and IT distributors. However, the company is now entering into the Unified Communication and Collaboration space with the launch of it’s ClickShare Conference solution.

The company has also identified a demand in the Australian market, as workers are returning to offices and remotely, leading to businesses increasingly recognising the need to digitally enable their physical meeting spaces to ensure employees remain connected.

Barco’s ClickShare Conference is designed to simplify the physical meeting room experience by enabling users to wirelessly connect their device to any video conferencing platform with capabilities to instantly share content.

According to Barco, the product removes the need for cabled solutions to share content in a hybrid meeting environment.

Barco Australia and New Zealand managing director Claudio Cardile says, “In current times, with a major focus on conferencing solutions, with ClickShare Conference, Barco will now aim to be a key player in the UC&C space and, as Australia’s largest locally owned distributor, Dicker Data is well placed to help Barco achieve competitive advantage across the technology supply chain.

“By gaining access to new market opportunities through Dicker Data’s vendor portfolio, to meet reseller partner’s evolving needs, we’ll be able to strengthen our channel network.”

He says, “The new partnership reflects our concerted efforts and focuses on reinforcing the channel partners’ ecosystem and our ability to distribute products, across multiple touchpoints in the country.

"We intend to enable as many organisations as possible, across Australia, to optimise their meeting room productivity and ensure a smooth, seamless collaborative experience for better business outcomes.”

Dicker Data head of AV Andrew Upshon says, “We are pleased to be partnering with Barco and further develop this new wireless conferencing category. The video collaboration market is continuing to grow, and Barco announced the industry’s first wireless conferencing solution in the beginning of this year to enhance both in-room and remote collaboration experience.

“Their new range of products deliver real world benefits in the meeting room and the ability to use a variety of different video platforms in the same meeting space.

"We are thrilled to offer our extensive partner network Barco’s BYOM Conferencing solutions with their ClickShare Conference CX range and Logitech Video conferencing products together.”

In addition to working in the video collaboration market, Barco also has a strategic partnership with Logitech for room devices. As a Logitech room device distributor for Australia, Dicker Data is well positioned to capitalise on BYOM solutions.

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