Dicker Data expands security play with Trend Micro deal
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Dicker Data has bolstered its security offerings for local resellers, signing a new distribution deal with Trend Micro as the vendor seeks increased mid-market and enterprise penetration.
The deal, which will see Dicker Data providing Trend Micro’s full range of products in Australia, comes as Trend Micro looks to expand its local presence, with promises of further investment this year.
David Dicker, Dicker Data chairman and chief executive, says the offerings feed into a growing marketing in Australia.
“The market for security products in Australia continues to grow as the threat landscape evolves and changes,” Dicker says.
“With many globally recognised companies experiencing security breaches in 2016, it has further driven the awareness and need amongst organisations of all sizes to ensure their security practices are best-in-class.”
Trend Micro’s portfolio includes client-server, network and cloud-based protection covering devices, data centres and networks. The company’s Smart Protection Network mines data globally to provide threat intelligence.
Indi Siriniwasa, Trend Micro Australia and New Zealand enterprise sales and channel director, says the vendor saw double digit growth last year and is looking to further invest and expand in Australia this year.
“Our relationship with Dicker Data is a key part of that overall growth strategy,” Siriniwasa says.
“Expanding our channel focus to reach more mid-market and enterprise customers with Dicker Data will help us accelerate growth in 2017.”