Dell Technologies has named Rola Dagher as the company's new global channel chief, ultimately responsible for driving Dell's global partner strategy.
Dagher will report to Bill Scannell, Dell Technologies president, global sales and customer operations, and begin her role on September 7.
In addition to leading the global partner strategy, she will lead vision, enablement, program design and experience.
Dagher returns to Dell after three years as president of Cisco Systems Canada. Prior to Cisco, Dagher held sales and leadership roles in Dell's Enterprise segment and Infrastructure Solutions Group.
Before this, Dagher helped lead the channel for Bell Canada for 13 years. She has a strong track record of removing partner complexity and delivering simplicity to customers, the company states.
Scannell says, “Dell's commitment to the channel is unwavering, and with Rola assuming the global channel chief role we're poised to continue the winning streak we've been on since the formation of Dell Technologies.
“Rola is passionate about partners, and we're excited to have her at the helm of a channel business that has grown to deliver $52 billion in orders revenue annually while driving greater clarity and predictability of engagement for our partners.
Dagher says, “Partners are the foundation of our success today and tomorrow, and I'm inspired by the passion and drive of Dell's channel team.
“My commitment is to listen, learn and lead through our partners to deliver best-in-class transformational solutions and a digital-first customer experience. I'm looking forward to building upon our deep relationships with partners and leading this incredible organisation to further success.
Dagher succeeds Joyce Mullen, who after a 21-year career at Dell, announced her departure in July.
More recently, partners have asked for the Dell Technologies Partner Program to provide better predictability of engagement. To achieve this, Dell is aligning the channel with core sales teams in each region.
Channel sales are now aligned to Dell's North America and International sales leaders, John Byrne and Aongus Hegarty.
As part of this, Dell is introducing a new international channel lead, Diego Majdalani, who will report to Hegarty.
Majdalani has led sales for the Latin American region for the past seven years and brings partner expertise and knowledge to the role.
Regional channel leads Alvaro Camarena, Anwar Dahab, Tian Beng Ng and Frank Wu will continue in their current roles for LatAm, EMEA, APJ and Greater China respectively, reporting to Majdalani, with alignment to Dagher and team.
North America channel lead Gregg Ambulos will continue in his role, and report to John Byrne. Denise Millard will continue her role leading global alliances, reporting to Bill Scannell.
The Global Alliances and Channel teams will continue to work together to ensure consistency across all partners' experience, the company states.
The company wrote in a statement, "This structure allows Dell to better support partners within the regions and promotes operational consistency and predictability with core sales teams, while maintaining a strong global presence.
"Each of these leaders has been a partner advocate for many years and is committed to partners' success."