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BlueJeans expands channel programme with incentives and investments

27 Jul 18

BlueJeans has introduced a new tiered plan and a significant expansion of its channel programme to address increasing customer demand for BlueJeans Meetings, Rooms and Events solutions.

The new programme will invest in expanding business with partners who include BlueJeans in their unified communications solutions and help customers migrate from legacy conferencing solutions to BlueJeans’ modern cloud platform.

The programme offers additional benefits and incentives to partners who invest in the skills and certifications required to deliver successful customer outcomes.

A key design point of BlueJeans’ expanded channel programme is serving customers as they create intelligent workplaces with BlueJeans Rooms, which make any room a smart, one-touch video, audio and web conferencing room that is easy to use and manage.

Increasingly, partners are the delivery vehicle for BlueJeans Rooms, which experienced 280% revenue growth from Q1 to Q4 in BlueJeans’ recent fiscal year.

It has seen strong partner interest in its premium offering in this category - the BlueJeans Rooms with Dolby Voice product line, which features incredible spatial audio, intelligent light and motion sensing and whiteboard capture through a centrally controlled appliance.

The new channel programme will equip partners to rapidly scale their BlueJeans Rooms deployments.

“We worked closely with our partners and listened to their feedback to build a programme that extends beyond referrals to give partners more control as well as the ability to generate additional revenue and margin,” says BlueJeans Network chief revenue officer George Mogannam.

The goal is to establish a framework that leverages the best of BlueJeans and our partners so the customer receives a solution that is a perfect fit for their organisation. The market has responded enthusiastically to BlueJeans’ integration of Dolby Voice technology and our integrations with Workplace by Facebook and Microsoft Teams. It is clear that enterprises increasingly expect BlueJeans to work across all our partners to solve the challenges of the modern workplace.”

The BlueJeans channel programme will equip and incentivise partners to help customers transform workplace productivity using BlueJeans and the complementary solutions of its alliance partners, including Dolby, Facebook, Microsoft and more.