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Blue Prism named leader in Robot Process Automation

By Shannon Williams
Thu 16 Dec 2021

Blue Prism has been recognised as a leader in the IDC MarketScape RPA Software 2021 Vendor Assessment. 

According to the assessment, Blue Prism was named as a leader due to its outcome-based pricing, studio capabilities and market momentum.

Founded in 2001, Blue Prism is one of the oldest RPA software vendors and coined the term "robotic process automation".

"RPA is no longer simply supplementing existing processes with automation but transforming how work is performed and disrupting common technologies used for process improvement," says Maureen Fleming, Program Vice President for IDC's Intelligent Process Automation Research. 

"The leaders in this assessment showed capabilities that improve productivity for all workers, especially with the use of what we call 'robot assistants' that pre-populate and deliver tasks to workers instead of workers jumping from application to application to do their jobs."

Strengths in revenue-based momentum, planning and developer capabilities, and an AI-focused strategy positively impacted Blue Prism's position in this assessment, the IDC MarketScape stated.

In addition, Blue Prism was also recognised for its differentiated pricing structure. IDC highlighted Blue Prism's outcome-based pricing model where customers pay for usage of digital workers in production. Automation jobs are assigned to a digital worker in a larger pool of digital workers for execution and are not tied to a single task or process as they work across the enterprise. Which means new automation jobs are sent to the next available digital worker in a fashion that maximises utilisation.

"Being recognised as a leader by the IDC MarketScape report highlights our sharp focus on product innovation which continues to increase in the areas most important to our customers, and this is having a hugely positive effect," says Danny Major, SVP Product, Blue Prism.

"Because of this focus on development, our customers are not only continuously increasing the scale and security of intelligent automation deployment across their businesses but are able to do so with greater ease and impact. Its enabling our customers to unlock immense value across their enterprises," he says.

According to the IDC MarketScape, businesses should consider Blue Prism when, value is a primary consideration capabilities as a function of cost especially where there aren't internal domain barriers that prevent different groups from cooperating on shared use of pools of digital workers. Blue Prism is also a good choice as high-end RPA platform supporting robot assistants and end-user-to-bot interactivity.

The IDC MarketScape vendor assessment model is designed to provide an overview of the competitive fitness of ICT suppliers in a given market. The research methodology utilises a rigorous scoring methodology based on both qualitative and quantitative criteria that results in a single graphical illustration of each vendors position within a given market. 

IDC MarketScape provides a clear framework in which the product and service offerings, capabilities and strategies, and current and future market success factors of IT and telecommunications vendors can be meaningfully compared. The framework also provides technology buyers with a 360-degree assessment of the strengths and weaknesses of current and prospective vendors.

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