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Blackpearl Group welcomes Tori Colebourne as new Chief Marketing Officer
Mon, 27th Nov 2023

Blackpearl Group has announced the appointment of Tori Colebourne to the position of Chief Marketing Officer, introducing a new era of growth for the firm. Colebourne offers a rich background in information systems, data-based marketing, analytics and AI, making her a remarkable addition to Blackpearl's leadership team.

Prior to her appointment at Blackpearl, Colebourne held the position of Head of Growth at Spark Business Group's AI and data analytics division, Qrious. In this role, she significantly influenced the company's growth trajectory. Her expertise in this specialized sector ideally places Colebourne to advance Blackpearl Group's marketing initiatives to unprecedented levels.

Among Colebourne's recent accomplishments are her involvement in establishing partner channel models and the customer success framework at Spark Business Group, leading to a notable ROI on marketing initiatives. Additionally, Colebourne spearheaded the release of the inaugural State of AI in New Zealand report in association with Qrious, Spark, the AI Forum, and the Ministry of Business, Innovation, and Employment, providing an insightful look at current AI adoption in the country.

Founder and CEO of Blackpearl Group, Nick Lisette, shared his enthusiasm for Colebourne's enlistment, stating, "Tori's arrival marks an exciting new phase for us. Her dynamic approach and deep alignment with our core values and ethos inject fresh energy into our senior leadership team, so we can't wait for her to start."

Reflecting on her new role, Colebourne says, "I firmly believe in the power of stepping outside your comfort zone. The opportunity to join Blackpearl Group was something I was immediately attracted to and I'm looking forward to contributing to the company's success. Innovation happens when you embrace the unknown and challenge the status quo. I'm excited to work with the talented team at Blackpearl Group and ensure their ambitious growth plans continue."

Cherryl Pressley, Chief Revenue Officer at Blackpearl Group, expressed her excitement about Colebourne's appointment stating, "Her experience in marketing, start-ups and recent role as Head of Growth make her an ideal person to come in as our Chief Marketing Officer. She is going to be a phenomenal partner to me, sales, and with partners Tori will help us take our products, particularly Pearl Diver into new markets and industries directly."

According to Lisette, Blackpearl Group's growth strategy rests on four pillars: organic revenue growth, strategic acquisition, significant expansion of the company's data asset, and a successful presence on the NZX. With Colebourne leading the marketing strategy, the firm feels well-positioned to elevate Blackpearl's strategy to new levels.