AZK Media appoints Jenkin as Senior Content and Communications Manager

AZK Media has appointed Michael Jenkin as Senior Content and Communications Manager, reflecting the agency's aim to expand its public relations services in the technology sector.

Jenkin joins AZK Media with over 15 years of experience in journalism, technology writing, research, and communications. His previous roles include Head of Content at Corinium Intelligence, where he produced research and analysis reports focused on AI, data analytics, and information security, and Editor at CRN Australia, managing editorial coverage of the IT industry and collaborating with leading global technology companies.

"We're thrilled to welcome Michael to the AZK Media team at such a critical time when demand for technology PR is growing," said Azadeh Williams, AZK Media Managing Director. "His deep understanding of the technology landscape, combined with his proven track record in creating compelling content for technical audiences, makes Michael an invaluable addition to our growing agency. Michael's expertise will be instrumental in helping our clients achieve their communication objectives."

Wayne Williams, Business Director at AZK Media, regards Jenkin's appointment as a significant step in the agency's development. "With the proliferation of AI, data analytics, and new and emerging technologies, more B2B companies are realising PR is essential to stand out from the competition," Williams remarked. "Having Michael on our growing team means AZK Media can continue strengthening its position as the premium agency of choice for technology companies wanting to grow in the APAC region."

In his new role, Jenkin will manage client communications strategy and content creation, employing his expertise in presenting technical topics in an engaging manner that aligns with media objectives.

"I'm pleased to be joining AZK Media and its talented, highly respected team. The opportunity to work with both local and global clients across the B2B technology sector brings together my experience and interests," Jenkin stated. "In today's economic climate, it's crucial for technology providers and software vendors to effectively communicate their value proposition and differentiate themselves in the market. Strong PR and communications support is absolutely essential to that."