Avnet announces new president for Asia Pacific operations

Avnet today announced the promotion of Frederick Fu to the role of president for Asia Pacific – effective immediately.

The distributor declared that Fu will directly report to William J. Amelio, CEO of Avnet. In his new role, Fu will be responsible for the strategic direction and business growth in the region.

Fu brings with him to the job more than 30 years of experience in the electronics industry across Asia in a variety of positions, including engineering, marketing and business management.

11 years ago he joined Avnet and was named regional president for China, overseeing the company's electronic component business growth in the area. Most recently, he served as acting president for Avnet Asia and Japan.

Amelio says Fu is an accomplished leader with a track record of driving the company's growth and contributing to business excellence.

"He is the right leader to help us move forward with our strategy to provide seamless support to design engineers across the idea and product conception stages to volume production," says Amelio.

"With his business acumen and deep understanding of Avnet business, Frederick's leadership and vision will help to galvanize our electronic component and distribution business position and its global footprint throughout the Asia Pacific region."

Fu says there tremendous potential in these markets to cultivate growth opportunities and for Avnet to extend their best-in-class solutions within the industry.

"Our suite of innovative solutions, combined with technical expertise, design and supply chain services, enables us to deliver unrivalled in-house capabilities and time-to-market advantage solutions for our customers," says Fu.

"It is with great honor that I take on this role to propel our business forward and to deepen our presence in the region with the support of our customers and suppliers."