Anchora achieves Adobe Journey Optimiser specialisation

Anchora has become the first and only agency in the Asia-Pacific region to achieve Adobe Journey Optimiser (AJO) Specialisation.

Adobe Journey Optimiser is a platform designed to help businesses deliver tailored customer experiences on a large scale, enhancing engagement, efficiency, and growth. Anchora's clients, which include notable names such as Tennis Australia, Malaysia Airlines, Spark NZ, and Auckland Airport, have already reported significant benefits, with some experiencing up to a 30% improvement in key marketing metrics.

This recognition as the inaugural APAC agency to receive Adobe Journey Optimiser Specialisation comes in the wake of Anchora being named Adobe's Strategic Partner of the Year 2024 and maintaining its Gold partner status. This recognition highlights Anchora's dedication to utilising cutting-edge technology to strengthen clients' marketing strategies.

Luke Evans, CEO and Founder of Anchora, remarked, "Achieving Adobe Journey Optimiser Specialisation is a huge win for Anchora and puts us amongst an elite global group of Adobe experts. Our team works tremendously hard to stay at the top of the game and earning this accreditation proves that."

Evans further stated, "We've already seen the impact AJO can have for businesses - better engagement, higher ROI - and now we're excited to bring even more value to businesses across the region with this recognition."

Randall Wood from the Adobe ANZ Partner Organisation commented, "It is great to celebrate Anchora as the first Adobe Solution Partner in the APAC region to achieve the 'Adobe Journey Optimiser' Specialisation. Product Specialisations from Adobe are an acknowledgment of a deep and scaled Certified Developer and Architecture practice, along with a demonstrated ability to deliver to client expectations."

"This milestone represents Anchora's strong commitment to the Adobe Experience Platform and further complements their existing Specialisation in Adobe Analytics. As the 2024 Adobe APAC Solution Partner of the Year for Strategic Collaboration, Anchora is well positioned and proven to drive exceptional customer experiences."

Anchora's acquisition of this specialisation underscores its expertise within the Adobe ecosystem, positioning it prominently within the industry across the Asia-Pacific region. This recognition is especially pertinent as more businesses in sectors such as financial services and telecommunications are seeking advanced solutions to enhance customer journeys.