Amanda McGuckin Hager joins TrueDialog as Chief Marketing Officer

Amanda McGuckin Hager has joined TrueDialog as Chief Marketing Officer.

The company, which provides enterprise-grade SMS texting solutions, made the announcement today in Austin, Texas. McGuckin Hager will report to CEO John Wright and brings over 25 years of experience in brand, digital, and performance marketing.

In her new role, McGuckin Hager will oversee the marketing function, focusing on the company's value proposition to ensure it remains compelling, unique, and relevant for customers. Her responsibilities will include leading the brand direction and marketing strategy, as well as implementing processes, best practices, and tactics to increase company awareness and grow product demand.

John Wright commented on the appointment, stating, "Amanda's proven business acumen and marketing results make her the ideal leader through our next growth phase. She is a transformational leader and an award-winning marketer. We are thrilled to have her expertise on board as so many of our clients are marketers who understand the value of text messaging as an essential channel to reach their customers and prospects."

McGuckin Hager has been recognised with numerous awards for her work and has extensive experience in brand development, partnerships, product marketing, public relations, performance marketing, research, and sales development. Her data-driven, repeatable, and scalable approach has supported four companies through successful exits. She is known for her appreciation of the value of community and the power of connection.

Regarding her new position, McGuckin Hager said, "As a leading provider of business SMS texting solutions, TrueDialog's mission is to empower companies to drive deep engagement with their prospects and customers at scale – and their solutions are proven more effective than email. I'm excited to join the team and build on TrueDialog's success to achieve new levels of growth as a reliable and trusted partner for organisations seeking strong messaging solutions."