Marketing strategy stories
Why household context matters for the future of audience insight
Today
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marketing strategy
As personal identifiers fade, marketers are turning to household context for richer, privacy-safe audience insight that reflects real lives.
Bitget unveils GracyAI avatar to guide crypto users
Last week
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marketing strategy
Bitget launches GracyAI, a chatty avatar of boss Gracy Chen to guide crypto users on strategy and mindset, not quick-fire price tips.
CelcomDigi honours artisans in Lunar New Year push
Last week
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marketing strategy
CelcomDigi’s Lunar New Year push spotlights Malaysian artisans, youth ang pow designers and festive mobile offers in one campaign.
Marketers: Get ready to AI-proof your careers
Last week
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marketing strategy
As AI reshapes marketing, leaders say careers will depend less on tactics and more on systems thinking, judgement and commercial clarity.
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Pead launches GEO service to shape AI brand answers
Last week
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marketing strategy
Auckland agency Pead launches GEO service to help brands influence how AI tools like ChatGPT, Copilot and Gemini answer consumer queries.
Immediate launches IX agency for live brand events
Last week
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marketing strategy
Immediate launches IX, a dedicated experiential agency using its live shows and media brands to create bespoke in-person campaigns for advertisers.
Exclusive: Edifier outlines next phase of global audio strategy
Last week
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marketing strategy
Edifier charts next phase of global audio push, targeting hybrid workers with HDMI eARC speakers, studio monitors and planar earbuds.
Logitech G offers 30-day refund on JB Hi-Fi mouse pre-orders
Last month
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marketing strategy
Logitech G offers 30-day money-back guarantee on JB Hi-Fi pre-orders of its PRO X2 SUPERSTRIKE gaming mouse in Australia.
Azzet appoints Henry Stoever to board for global push
Last month
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marketing strategy
Azzet names governance veteran Henry Stoever to its board as it accelerates the global rollout of its premium asset marketplace.
PushON unveils Connect to unify eCommerce marketing
Last month
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marketing strategy
PushON launches Connect to unify fragmented eCommerce marketing, promising cross-channel insight and clearer links between spend and sales.
Apadmi targets 20 percent FY26 growth with new hires
Last month
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marketing strategy
Apadmi eyes 20% FY26 growth after posting GBP £30 million revenue, fuelled by fresh client wins and senior hires in Amsterdam and marketing.
Tech Mahindra brand rises on global IT strength index
Last month
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marketing strategy
Tech Mahindra climbs to fourth in India and ninth globally for brand strength, as Brand Finance values its brand at USD $3.4 billion.
Hubtel IT hires for AI push & GBP £2.5m growth plan
Last month
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marketing strategy
West Midlands-based Hubtel IT boosts staff by 25% and targets 2026 turnover above GBP £2.5m as it doubles down on AI and cyber security.
Hubtel IT grows team to drive AI & cyber security push
Last month
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marketing strategy
Hubtel IT boosts staff by 25% and targets GBP £2.5m turnover as it ramps up AI and cyber security services for UK small businesses.
Pax8 hires former Microsoft leader to drive APAC growth
Last month
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marketing strategy
Pax8 taps former Microsoft Asia channel leader Sarah Bowden to spearhead APAC sales, marketing and partner growth from 2026.
GlobalLogic names LuJean Smith CMO to drive AI growth
Last month
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marketing strategy
GlobalLogic hires LuJean Smith as CMO to sharpen global brand, push VelocityAI and align with Hitachi’s Inspire 2027 growth strategy.
Forrester warns on 2026 tech budgets amid AI shifts
Last month
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marketing strategy
Forrester flags cooler optimism for 2026 tech budgets as leaders juggle AI-driven investment plans with rising geopolitical and cyber risks.
AI agents to reshape retail, squeeze SaaS & ad spend
Last month
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marketing strategy
AI agents will reshape how shoppers discover brands, forcing retailers to rethink visibility as SaaS vendors and ad budgets come under strain.
CEEK warns brands: win machine trust or vanish by 2026
Last month
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marketing strategy
Brands must build “machine trust” by 2026 or risk vanishing from AI-led discovery as CEEK warns creativity alone will no longer secure visibility.
MediaVision’s AI-led SEO wins UK fashion search award
Last month
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marketing strategy
MediaVision’s AI-driven Metis platform powers New Look campaign to UK Search Awards fashion win with standout non-brand SEO gains.