7 and Mitsui have announced a reseller agreement that will make the vendor's AI-powered products and solutions available to large enterprises throughout Japan.
According to the companies, the partnership is tailored to help Japanese companies better understand, anticipate and act on consumer intent in order to improve customer experience.
The exclusive agreement with 7 will enable Mitsui to resell 7 technology through its significant business network in Japan and through its various CRM and IT affiliates.
"Our corporate clients have shown significant interest in using AI-powered technology to better understand consumer intent," saysTakuya Sugiyama, general manager of the IT service division at Misui.
"With 7, we can offer superior services combined with leading-edge technology that helps businesses better connect with consumers and accelerate their digital transformation initiatives."
By reselling 7 technology, Mitsui will be expanding its offerings to include cloud-based solutions that leverage artificial intelligence and machine learning to provide a personalized, predictive and effortless customer experience.
The distributor will initially focus on making the following solutions available in Japan:
- 7 Virtual Agent technology enables companies to automate interactions and deflect calls away from high-cost channels
- 7 Chat uses intent-driven engagement and predictive analytics to enhance customer experience and improve agent effectiveness – both of these technologies are tightly integrated
"Improving customer experience is a universal challenge facing companies worldwide," said PV Kannan, chief executive officer of 7.
"As one of the most prominent and successful businesses in Japan, Mitsui deeply understands the needs of Japanese companies and their desires to deliver superior customer experience. Through its affiliate corporations, Mitsui has the expertise and ability to execute on its vision, making the company an ideal partner for us."