Stories by David Yockelson

Competing in today's tech market means understanding the value your product delivers to customers, not just its features.

There will be less need for middlemen, resellers in particular. Cloud platforms and marketplaces eliminate geographical issues...

There is one startling development that is in its very early stages but is poised to make a huge impact across the industry.

The Softbank acquisition of ARM Holdings and the Unilever acquisition of Dollar Shave Club signify prospective acquirers buying into disruption.

Pokemon Go has brought augmented reality to the masses, revealing the potential for brands to take advantage of the craze.

Experts warn, confusion between 'vision' and 'strategy' in marketing can hurt credibility and effectiveness.

At Gartner's tech summit, key insights spotlight the rise of channel ecosystems, the challenges in choosing partners, and robust VC funding despite economic woes.

In spring's bloom, IBM, Cisco, and Bell Canada cultivate partnership prowess, sharing keys to a thriving channel ecosystem.

Over the last few weeks, there have been several items in the news that mark an increasing trend about data ownership and usage.