WPP stories
The deal puts Adobe's customer experience tools inside Microsoft 365 Copilot and Claude Enterprise, reaching marketers in their daily workflows.
That overhaul has slashed campaign rollout times from months to days, while also boosting production efficiency and content output across agencies.
Access to Google Cloud's code-optimisation agent now expands after early tests showed gains in forecasting, routing, chip design and research.
AI hiring is spreading unevenly across revenue teams, with senior roles and Sydney adverts most likely to mention the skill.
Business users gain faster, cheaper image generation and new video editing tools as Google Cloud rolls out Nano Banana 2 Lite and Gemini Omni Flash.
Marketers could save time and reach more customers as Meta expands AI across ad creation, creator discovery and WhatsApp sales chats.
The move adds 50 creative technologists as clients scramble for staff who can turn AI trials into production work.
The hire underpins Hoppr's European expansion as it sets up London as a hub for addressable TV advertising and customer growth.
Advertisers could cut wasted spend as the new tool predicts attention before budgets are committed, using data from 2 million people.
The new beta portal broadens access to ChatGPT advertising and gives businesses more ways to track campaign performance without seeing user chats.
Agency leaders are being pushed to rethink billable-hour pricing as AI shortens production cycles and obscures how work is measured.
Clients could see local campaigns sharpened by traffic, weather and movement data as WPP folds Google Earth AI into its marketing platform.
The hire comes as agencies race to offer marketers a single partner for brand, data and technology decisions, intensifying competition for senior talent.
Marketing teams can now link Adobe tools with outside AI services under a governed system aimed at auditable customer experience workflows.
Businesses can now run campaign analysis, customer support and checkout tasks across over 30 AI platforms through Adobe's expanded network.
Developers gain faster tools for speech, voice and image apps as Microsoft adds three in-house MAI models to Foundry and Copilot.
Weather-triggered ads helped Garnier lift sales 10% and win JCDecaux's 2025 Programmatic Campaign of the Year Award in Australia.
The move comes as the UK-founded commerce group seeks GBP £500 million in growth funding to support acquisitions and overseas expansion.
US advertisers can now buy ChatGPT placements directly, as OpenAI adds self-serve tools, click-based bidding and better measurement.
Brands can refresh audience segments within 24 hours without moving raw first-party data, as advertisers face tighter privacy rules.
