Industry insider news for Australia's technology resellers
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Agility critical for campaign success, says expert
“At the centre of marketing agility is the technology that supports it and the processes that make use of it to help manage the end-to-end lifecycle."
Business must become 'sentient' if they want to keep up
To achieve the speed and responsiveness required to keep up, businesses must optimise human intervention when it comes to analysing data.
Move over IoT: Analytics of Things is here
"The IoT is one of those rare technology trends where the hype may actually understate the full potential."
Big data creates need for data scientists, according to expert
“Experienced data scientists are a rare commodity and organisations should snap them up if they can find them."
Aussie companies failing when it comes to email marketing
“Despite embracing email marketing, most Australian companies aren’t making the most of opportunities to genuinely connect with customers.”
Original big data solutions vital, says Teradata
Business should consider creating their own big data strategies, rather than going for what others are doing.
The importance of a data management platform
Consumer levels of digital media consumption are on the rise, so it’s more important than ever that businesses use a data management platform.
Data: is it really helping?
“Projects can live well beyond their natural expiration date simply because a powerful executive continues to support them.”
How exactly do you bridge the digital skills gap?
"Given the rapid pace at which technology shifts and develops, businesses should consider hiring people driven by their curiosity."
Ticket to success? Getting to know your customers
"Once this process is complete you can make fact-based predictions and decisions about where to allocate resources. Then, the sky is the limit."
Big Data in government: the key to management
"There is a wealth of public data and information held by the government at all levels that could deliver to valuable insights."
Driving value from IT investments
“Organisations need to bridge this gap and clearly understand the capability and impact of new technologies before committing to projects."
Three ways to meet consumer demand this year
"To remain competitive, businesses need to develop an understanding of end-to-end customer interactions and how to optimise the customer experience."
Hidden insights within Internet of Things data
“The world is full of connected devices generating a massive and constant stream of data."
How graph analytics can help with data compliance
“Regulations around how data is used means companies employing big data technology need to have tight controls in place to handle it properly."
Big data analytics investments paying off, according to new research
A new report from Teradata as revealed companies are making significant investment in big data analytics and are seeing a significant return.
Analytics driving the sentient enterprise
The continued data explosion and corresponding increase in analytical capabilities will drive organisations into becoming more sentient or intuitive.
Controlling operational efficiency
Aussie marketing leaders need to utilise marketing resource management tools to facilitate better business decisions & transform marketing delivery.
Aussie organisations need to get smarter about aligning data
Australian organisations must remove the barrier of siloed data if they want to achieve maximum return on their data investment.
Woolies upgrades its Teradata enterprise data warehouse
“Woolworths can cost effectively retain many years of data, an invaluable asset when trying to understand business and consumer trends.”
Teradata recognised as leader in Real-Time Interaction Management
"Analytics solutions have evolved significantly to where some RTIM solutions can leverage data across both digital and offline channels."
Why businesses should combine NPS with analytics
Businesses that rely on the Net Promoter Score on its own may be missing opportunities to improve customer service and increase customer retention.
Convert social data into social intelligence
Kiwi businesses are being urged to learn how use data insights gained from social media marketing to their advantage.