ShopFully stories
Australian shoppers are still choosing stores themselves, leaving AI retail spending concentrated on targeting and measurement rather than discovery.
Price and convenience still shape Australian grocery baskets, despite nearly half of shoppers saying local suppliers matter most.
Sales events are now planning windows for households, with 70% of Australian adults bulk-buying at least one category, a survey shows.
Price promotions are steering many Australians towards less nutritious groceries, with 83% backing more supermarket discounts on healthier food.
Innovation support may lift deep tech, but investors warn the Budget's CGT overhaul could curb startup risk-taking and talent hiring.
Weaker loyalty and lower confidence are pushing most shoppers to compare prices across stores, with 67% splitting purchases to find value.
Shopfully names Jonny Mackay to lead Victorian media agency partnerships as retail media and drive-to-store strategies gain momentum.
Digital catalogues are reshaping Australian shopping habits, guiding store visits and planning, with 44% now preferring them over print versions.
Over half of Australians plan to shop on Black Friday, with many parents using the event to get an early start on Christmas gifts and festive savings.
Shopfully appoints Blake Wright as Sales Director in Australia to expand its retail media presence and drive growth across digital and omnichannel platforms.
New research shows 83% of Australian shoppers start purchases online, demanding personalised digital deals and AI tools amid cautious spending in 2025.
The Australian Government's decision to ban debit card surcharges has sparked debate, with fintech groups cautioning against potential harm to small businesses.
Amid rising living costs, Australians are to depend more on promotional deals and discounts in 2024, with spending reductions expected across industries.
ShopFully appoints Brendan Straw as new Country Manager for Australia to drive digitalisation of paper catalogues and transform local media strategy.
With grocery prices soaring in Australia, a new survey reveals 56% of shoppers are returning sweet treats amid rising living costs.
ShopFully, MEDIA Central, and Flipp merge to form the largest global 'drive-to-store' marketing firm, serving 400 million shoppers across 27 markets.
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