Search Engine Optimisation (SEO) stories - Page 3
Nowadays, the main objective for every person or organisation owning a website is to appear as high as possible in search pages.
There are two options to reach the top of the first page, one requiring payment and one free.
The free option is called Search Engine Optimization (SEO), which consists of improving the rank level of a website by optimising its content.
SEO is mostly generated through a websites’ content as text and keywords. The key to a great SEO is in the relevance of the text and articles on a website. SEO can also be improved by the seniority of a domain name and traffic generated by the website.
SEO is crucial for any business looking for visibility without paying and there are many tools and services available nowadays to maximise efficient SEO.
There are two options to reach the top of the first page, one requiring payment and one free.
The free option is called Search Engine Optimization (SEO), which consists of improving the rank level of a website by optimising its content.
SEO is mostly generated through a websites’ content as text and keywords. The key to a great SEO is in the relevance of the text and articles on a website. SEO can also be improved by the seniority of a domain name and traffic generated by the website.
SEO is crucial for any business looking for visibility without paying and there are many tools and services available nowadays to maximise efficient SEO.
Australian retailers warned on AI search as duplication soars
Thu, 20th Nov 2025
#
seo
Analysis shows 85% of Australian online retailers' product pages underperform in search, with 49% product description duplication hindering AI-driven discovery.
AI & retail media are set to transform UK shopping by 2026
Thu, 20th Nov 2025
#
seo
By 2026, AI and advanced retail media will revolutionise UK shopping, with brands like John Lewis and Ocado leading a shift towards smarter, personalised consumer engagement.
Australians spend 41 hours weekly online as digital ad spend surges
Wed, 5th Nov 2025
#
seo
Australians spend 41 hours weekly online, with digital ad spend surging to USD $20.7 billion, driven by social media and influencer marketing growth.
Amplitude launches AI Visibility to boost brands in AI search
Thu, 30th Oct 2025
#
seo
Amplitude unveils AI Visibility, enabling marketers to track and boost their brand presence in AI-driven searches on platforms like ChatGPT and Claude.
Brandi AI launches programme to boost agency visibility in AI
Fri, 24th Oct 2025
#
seo
Brandi AI launches a global programme helping agencies boost client brand visibility in AI-generated content through advanced analytics and GEO services.
Brandi AI unveils platform to boost brand presence in AI results
Wed, 8th Oct 2025
#
seo
Brandi AI has launched a platform to help brands enhance visibility in AI-generated answers, reshaping digital marketing for the AI-driven buyer journey.
AZK Media unveils AI search-focused PR solution for B2B tech
Thu, 2nd Oct 2025
#
seo
AZK Media launches a PR solution tailored for B2B tech firms to boost visibility in AI-driven search by focusing on third-party endorsements over traditional SEO.
Sphere launches GEO platform to manage AI-driven online profiles
Tue, 16th Sep 2025
#
seo
Sphere has launched a GEO platform enabling real-time control of personal and business AI profiles across major language models like GPT-5 and Gemini.
Paul Smith appoints Verde Digital to boost global SEO presence
Wed, 20th Aug 2025
#
seo
Paul Smith has appointed Verde Digital to enhance its global SEO, aiming to expand reach in the luxury market through targeted, innovative digital strategies.
Dr. Bronner's boosts Australian sales by 55% after Amazon refresh
Tue, 12th Aug 2025
#
seo
Dr. Bronner's monthly Amazon sales in Australia surged by 55% after Pattern revamped its storefront, boosting revenue and customer engagement.
AI-driven phishing & quishing attacks surge in Netcraft report
Thu, 7th Aug 2025
#
seo
Netcraft reports a surge in AI-driven phishing, quishing, and brand impersonation attacks, pushing firms to boost cyber defences before 2025.
Optimizely unveils CMS features to boost AI search visibility
Wed, 30th Jul 2025
#
seo
Optimizely launches new CMS features to boost AI search visibility, helping businesses adapt content for the rise of generative engine optimisation and AI-driven search.
Fire on the Hill unveils GEO service to boost AI brand visibility
Tue, 29th Jul 2025
#
seo
Fire on the Hill launches GEO service to help brands shape and track their presence in AI-generated search results, boosting visibility and trust.
UK retail traffic from GenAI assistants surges 1200%
Thu, 24th Jul 2025
#
seo
UK retail websites have seen a 1200% rise in traffic from generative AI assistants, as shoppers increasingly trust GenAI for product research and buying decisions.
Homeware brands adapt as UK demand grows for outdoor living
Thu, 24th Jul 2025
#
seo
UK homeware brands like Dunelm and Ikea adapt as demand for outdoor living soars, with Dusk seeing a 42% rise amid sunny weather and changing consumer trends.
Goodbye SEO, hello GEO: How AI is reshaping brand discovery
Mon, 14th Jul 2025
#
seo
As AI-powered language models replace traditional search, brands must master generative engine optimisation to stay visible and competitive in discovery.
Agencies urged to refine digital marketing for AI search rise
Thu, 3rd Jul 2025
#
seo
Agencies must adapt digital marketing strategies to thrive as AI search tools like ChatGPT, with 100M+ daily users, reshape online service discovery.
Five key trends reshaping eCommerce marketing for 2025 revealed
Thu, 3rd Jul 2025
#
seo
Ecommerce marketing is set to evolve in 2025 with five key trends, including AI personalisation, mobile commerce, social media sales, data-driven automation, and SEO advances.
Agentic AI drives retail shift from legacy systems to smart commerce
Thu, 3rd Jul 2025
#
seo
Retailers are adopting agentic AI to overcome outdated systems, enabling smarter, faster eCommerce that meets modern consumer demands for personalised digital experiences.
Onlyfans models need PR people too, the latest move
Wed, 2nd Jul 2025
#
seo
Million Billion Media teams up with Xentrik to launch an AI-driven campaign enhancing PR and marketing for OnlyFans content creators and influencers.