Search Engine Optimisation (SEO) stories
Nowadays, the main objective for every person or organisation owning a website is to appear as high as possible in search pages.
There are two options to reach the top of the first page, one requiring payment and one free.
The free option is called Search Engine Optimization (SEO), which consists of improving the rank level of a website by optimising its content.
SEO is mostly generated through a websites’ content as text and keywords. The key to a great SEO is in the relevance of the text and articles on a website. SEO can also be improved by the seniority of a domain name and traffic generated by the website.
SEO is crucial for any business looking for visibility without paying and there are many tools and services available nowadays to maximise efficient SEO.
There are two options to reach the top of the first page, one requiring payment and one free.
The free option is called Search Engine Optimization (SEO), which consists of improving the rank level of a website by optimising its content.
SEO is mostly generated through a websites’ content as text and keywords. The key to a great SEO is in the relevance of the text and articles on a website. SEO can also be improved by the seniority of a domain name and traffic generated by the website.
SEO is crucial for any business looking for visibility without paying and there are many tools and services available nowadays to maximise efficient SEO.
AI search transforms brand visibility, making trust essential
Last month
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martech
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genai
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llms
As AI reshapes search, firms can boost visibility on ChatGPT and other LLMs by building authoritative content and engaging trusted journalists.
Trends from HumAIn 2025 — And what the new AI normal means for brands
Last month
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martech
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partner programmes
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genai
At humAIn 2025, experts reveal AI is reshaping creativity, search, and work, urging brands to blend human insight with machine intelligence for success.
Fake CAPTCHA scam targets 2,353 WordPress sites, warns CyberCX
Last month
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malware
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martech
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advanced persistent threat protection
CyberCX warns 2,353 WordPress sites, including 82 in Australia and New Zealand, have been targeted by the DarkEngine fake CAPTCHA scam spreading malware.
Global survey finds marketers see gTLDs as branding boost
Wed, 21st May 2025
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martech
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partner programmes
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data privacy
A global ICANN survey finds most marketing leaders see strong branding potential in gTLDs, though awareness and cost barriers remain ahead of 2026 application round.
Marketers predict traditional SEO obsolete by 2026, survey finds
Tue, 20th May 2025
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martech
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personalisation
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cdp
A SALESmanago survey finds 73% of UK, Polish and Italian marketers expect traditional SEO to become obsolete by 2026 amid shifting consumer trends.
AI speeds up SEO for eCommerce brands facing new challenges
Thu, 15th May 2025
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martech
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commerce systems
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supply chain
AI technology accelerates SEO for eCommerce brands, cutting product page update times from weeks to hours while improving search alignment and conversions.
Free creative industry workshops announced for West Yorkshire
Thu, 15th May 2025
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martech
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ai
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cloud services
Free workshops on branding, AI, and sales will support creative businesses in West Yorkshire, hosted by Unity Enterprise at Leeds Media Centre.
Hotwire launches AI-powered Spark tool & global AI Lab
Wed, 23rd Apr 2025
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martech
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ai
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agentic ai
Hotwire Global launches Hotwire Spark, an AI tool to boost brand visibility on AI search platforms alongside a new global AI Innovation Lab.
OneShot.ai unveils Execution OS to unite AI & human sales teams
Wed, 23rd Apr 2025
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saas
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crm
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martech
OneShot.ai has launched Execution OS, a platform combining AI with human expertise to improve sales and marketing go-to-market strategies.
PlexusAV appoints Tommy Tran as Global Marketing Manager
Fri, 4th Apr 2025
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martech
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branding
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seo
PlexusAV has appointed Tommy Tran as Global Marketing Manager, aiming to leverage his extensive experience across various industries to enhance its AV-over-IP marketing.
The way we search has changed - Why haven’t websites?
Wed, 26th Mar 2025
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digital transformation
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biometrics
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martech
The way we search online has transformed significantly, yet websites remain largely unchanged, leading to frustrations for modern users seeking intuitive experiences.
Google's AI push prompts Aussie firms to boost visibility
Tue, 25th Mar 2025
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cx
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martech
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ai
Google's AI advancements are reshaping how Australian small businesses must optimise their online presence to stay competitive and ensure visibility.
Mastering the art of business press release headlines
Mon, 17th Mar 2025
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martech
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case study
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investment
Creating captivating press release headlines is crucial for engaging audiences and attracting media attention, as clarity and relevance can elevate your brand's visibility.
Localsearch unveils new digital tools for small businesses
Sun, 16th Mar 2025
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digital transformation
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cx
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martech
Localsearch has unveiled three new digital marketing tools for small businesses in Australia, starting from AUD $149, to enhance their online presence amid evolving digital trends.
Thryv Australia wins global award for marketing with purpose
Wed, 12th Mar 2025
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martech
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financial systems
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social media
Thryv Australia has won the global Marketing with Purpose award at the 2025 Microsoft Advertising Partner Awards, solidifying its role in supporting small businesses.
Commerce Team & Block & Tam form strategic partnership
Fri, 31st Jan 2025
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martech
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commerce systems
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ecommerce
The Commerce Team Global and Block and Tam have formed a strategic partnership to enhance online growth for retailers, merging ecommerce and digital marketing expertise.
Searchspring reports 55% surge in 2024 Black Friday sales
Mon, 30th Dec 2024
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data analytics
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cx
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martech
Searchspring reports a staggering 11 billion search requests processed in November, with 1.75 million per minute on Black Friday, marking a 55% rise year-on-year.
Jac+Jack reports 19% ecommerce growth via Pattern partnership
Fri, 13th Dec 2024
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crm
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cx
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martech
Jac+Jack has reported a 19% revenue growth in ecommerce after partnering with Pattern, shifting focus to conversion-driven marketing strategies.
Electronic retailers anticipate web traffic surge for Black Friday
Fri, 22nd Nov 2024
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martech
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partner programmes
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personal computing devices
Electronic retailers expect a surge in web traffic this Black Friday, anticipating a 76% increase in sales from last year, according to a new report.
Megantic earns eight nominations at APAC Search Awards 2025
Thu, 21st Nov 2024
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martech
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ecommerce
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digital marketing
Megantic has earned eight nominations at the APAC Search Awards 2025, recognising its strong performance in eCommerce SEO campaigns.