SAS stories
Female leaders at SAS Australia and New Zealand are mentoring, advocating and innovating to build pathways for the next generation in tech.
IDeaS adds daily 'Potential to Influence' score to Spotlight, helping hotels target promo spend where demand can still be shifted.
SAS Viya has been named a Leader in Gartner's first Magic Quadrant for Decision Intelligence Platforms, citing strong AI and governance strengths.
IDeaS launches Rate Data Advantage in APAC, promising hotels deeper real-time rate intelligence and sharper revenue decisions.
IDeaS wins twice and places once at the 2026 HotelTechAwards, underscoring growing demand for connected hotel revenue and planning tools.
ADLINK secures IEC 62443-4-1 certification, formalising a secure-by-design R&D framework for its industrial edge and OT computing products.
SAS predicts agentic AI will run core banking by 2026, reshaping trust, fraud defences, climate risk and quantum-powered decision making.
Banks are turning apps and accounts into ad space, with SAS tipping media networks to lift non-interest income by up to 30% within two years.
Australia and New Zealand lead global generative AI adoption with 92% of firms prioritising trust, governance and decision efficiency over cost savings.
SAS has been named a leader in real-time interaction software for its Customer Intelligence 360, excelling in AI and data-driven customer engagement.
AI-driven deepfakes are fuelling a global surge in fraud, with 77% of anti-fraud experts reporting increased incidents and 83% expecting further rises soon.
Nearly half of Asia Pacific organisations trust AI more than warranted, as rapid adoption outpaces governance, risking inefficiencies and compliance gaps.
A new machine learning model forecasts corporate credit rating changes early, aiding investors in managing risks amid rising borrowing costs.
A study reveals 31% of marketers using agentic AI expect quantum computing to impact marketing within two years, signalling rapid tech adoption.
Over 80% of marketing teams worldwide now use generative AI, with 85% in EMEA reporting strong ROI and expanded adoption planned for 2026.
A study reveals a widening gap as just 21% of marketers actively trial Agentic AI, while 51% plan investment amid rising adoption disparities.
A new study reveals 85% of global marketers use generative AI daily, with 80% reporting clear ROI and enhanced customer loyalty through the technology.
SAS has been named Market Leader in AI-driven fraud and AML case management, praised for its stable platform and advanced cloud-native AI features.
AI-powered fraud is rising across UK public services as most fraud teams admit they lack the tools, skills and systems to keep up.
Liverpool strike multi-year deal with SAS to power AI-driven marketing, sharpening global fan engagement and partner campaigns.
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