Retail media stories
Advertisers are struggling to measure returns across retail media networks, prompting Forrester to back commerce media as a broader alternative.
Advertisers can now reach more than 5,000 gym screens across Germany, Austria and Switzerland as the tie-up widens cross-border media buying.
Marketers can now test AI-driven ad placements without adding a separate workflow, as the platform folds ChatGPT Ads into unified campaign management.
Retailers can now tie in-store ads to sales in real time, as QSIC seeks to make supermarket media easier to measure and buy.
The platform gives brands real-time, audited automation across marketplaces, with human approval required for some actions and millions already completed.
Advertisers stand to gain new placements as Google pushes sponsored content into conversational search and AI-generated shopping advice.
Brand partners can now automate pricing, content and inventory checks across major marketplaces as Pattern rolls out its Pi system.
Brands and agencies in Germany can now buy Wolt's app-based commerce ads programmatically, as Koddi expands beyond travel into retail media.
Brand awareness in digital out-of-home rose sharply when ads used 3D, with Vistar Media finding a 67% lift over static formats.
Marketers will get more AI help as Google adds new Search ad formats, checkout links and a Gemini adviser across its ad tools.
More than 1,000 industry figures gathered in London as the 2026 awards highlighted retail media's growing commercial clout across Europe.
Pressure is mounting on agencies to prove social video spend drives sales as TubeScience enters the UK and Europe with a new leader.
Expedia is aiming to boost revenue from ad sales as travel platforms race to turn booking data and loyalty schemes into media businesses.
The cash purchase will expand Publicis's data and AI ambitions, while giving LiveRamp shareholders a 29.8% premium and closing certainty.
The hire is aimed at accelerating KERV.ai's push into measurable interactive advertising as streaming and connected TV budgets grow.
Media firms now face a fragmented market where ad revenue has overtaken subscriptions, making end-to-end automation a commercial necessity.
Advertisers can now measure store visits and sales inside Basis as InMarket widens its tie-up, amid a retail media market nearing USD $70 billion in 2026.
Spanish-language streaming advertisers gain shoppable video tools as Canela Media expands its offer for brands chasing Hispanic audiences.
Advertisers will gain more ways to turn creator content and product feeds into sales-focused YouTube campaigns as Google widens Demand Gen tools.
Retailers risk being overlooked by AI shoppers unless product data is verified and structured for machine-led search and recommendations.
