RCS stories
With December bookings under pressure, hospitality venues are turning to AI-driven SMS and WhatsApp campaigns to reach customers fast and cheaply.
Android users will get a warning when a supposedly familiar caller may be spoofed, as deepfake-enabled scams rise.
The new software aims to help marketing teams automate customer outreach and campaign checks, reducing reliance on technical staff or manual testing.
Marketers will gain more automated personalisation and compliance checks as the software maker deepens its ties with AWS.
Most marketers still cannot tie sports fan engagement to sales, even as they raise budgets for live-event campaigns and AI tools.
Printed flyers lost ground as the retailer reached more shoppers and cut campaign errors after switching to targeted messaging across WhatsApp, RCS and SMS.
Paper flyers gave way to targeted WhatsApp, RCS and SMS campaigns, helping the Italian retailer lift its active customer base by 100% in a year.
Existing customers will see no change to products or pricing as the renamed platform keeps SMS, MMS, WhatsApp and local support in place.
Customer use of 8x8's AI tools jumped 121% year on year, helping drive record first-quarter revenue and a fifth straight quarter of growth.
Football fans can now get fixtures, stats and games in WhatsApp and RCS as Infobip deepens its push into sports engagement.
The tie-up broadens verified customer messaging for multinational brands, tapping Truecaller's 500 million monthly users through Route Mobile's global network.
Android users will be warned when a saved contact's call appears spoofed, as Google moves to curb rising impersonation scams.
A zero-day in a widely used Japanese learning platform let hackers plant malware, while Chinese phishing services are now bypassing one-time codes.
Businesses are shifting to AI-led customer service, lifting 8x8's usage-based revenue by more than 70% in the quarter.
Brands risk losing mobile messages in cluttered inboxes as Attentive adds tools to steer RCS or SMS delivery and preserve thread visibility.
Businesses will be able to verify texts and calls more easily as RingCentral expands RCS, AI and Microsoft Teams support across key markets.
Verified profiles and richer message formats could help banks and credit unions curb impersonation scams as RCS reaches more US phones.
Retailers are under pressure to curb networked payment fraud without harming checkout conversion, a challenge Ecommpay's award-winning tool targets.
Brands are being pushed to consolidate marketing tools as Attentive adds agentic AI features across SMS, email, RCS and push notifications.
Fraud fears and rising smishing are pushing UK firms towards verified RCS and AI-led omnichannel chats, a new study finds.
