Pureprofile Stories

Australian Stories

Pureprofile stories

Australians shift from calls & texts to smartphone hubs

For many younger Australians, the smartphone has become a digital life hub, with social media, work and payments overtaking calls and texts.

By Mara Sugue • 4 min read • 2 days ago

Smart Home

Australians choose home sport over stadiums: Samsung

Rising ticket prices and comfort are pushing more Australians to watch live sport at home, with 91% preferring the sofa to stadium seats.

By Raphael Veloso • 5 min read • Last month

Wearables

Samsung launches health-focused Watch9 & Ultra2 in Australia

Health tracking is becoming a bigger draw for smartwatch buyers, with Samsung citing strong interest from Australian women in wellness features.

By Joseph Gabriel Lagonsin • 4 min read • Fri, 21st Aug 2026

Wearables

Samsung launches foldable phones & watches in Australia

Consumer demand for smaller, pocketable devices is driving Samsung's latest Australian launch as it seeks stronger pre-orders for foldables and watches.

By Sean Mitchell • 4 min read • Wed, 12th Aug 2026

Instagram

Fujifilm Colour Hunt workshops in Sydney after survey

Sydney photographers are set to gain hands-on access to Fujifilm cameras as the brand taps a survey showing green and blue dominate local feeds.

By Sofiah Nichole Salivio • 4 min read • Thu, 6th Aug 2026

Data Privacy

Australians research more before buying as costs bite

Rising living costs are pushing 71% of online shoppers to compare more options and cross-check purchases across more channels before buying.

By Mark Tarre • 5 min read • Mon, 6th Jul 2026

Gaming

Most under-16s still using social media despite ban

Parents are bearing most of the burden, as 78% of under-16s in Australia are still accessing social media covered by the ban.

By Joseph Gabriel Lagonsin • 4 min read • Thu, 4th Jun 2026

Cartech

Australians eye electric vehicles as fuel costs bite

Rising petrol bills are nudging more Australians towards electric and hybrid cars, though most are still weighing price and charging concerns.

By Joseph Gabriel Lagonsin • 3 min read • Thu, 16th Apr 2026

Customer Experience

Confidence gap stalls visits to Australian museums

Australians warm to museums and galleries, but cost fears and shaky confidence in value still stop many visits before tickets are booked.

By Joseph Gabriel Lagonsin • 4 min read • Thu, 5th Mar 2026

DevOps

Poor website search drives Australian shoppers away

Australian shoppers are deserting online retailers over clunky site search, with many paying more elsewhere for AI‑style, natural language results.

By Joseph Gabriel Lagonsin • 4 min read • Thu, 5th Mar 2026

Artificial Intelligence

Pureprofile unveils AI tool to speed up open-text survey analysis

Pureprofile launches AI tool using NLP to speed and improve analysis of open-text survey responses for global research projects in real time.

By Melania Watson • 3 min read • Tue, 26th Aug 2025

Global Stories

Pureprofile stories

Data Protection

LUMOS adds Pureprofile research to audience platform

Marketers will gain access to sentiment and research signals as LUMOS expands its audience graph with Pureprofile data.

By Mark Tarre • 4 min read • Wed, 12th Aug 2026

Airlines

Japanese brands win US favour but struggle for visibility

Positive sentiment is not enough, as Japanese brands remain hard to spot in US travel and fashion despite broad consumer goodwill.

By Sofiah Nichole Salivio • 3 min read • Thu, 6th Aug 2026

Data Analytics

Pureprofile launches qual unit after CRNRSTONE buyout

Clients seeking faster, deeper research insights will now get qualitative support under Pureprofile's expanded offering after the CRNRSTONE takeover.

By Joseph Gabriel Lagonsin • 4 min read • Tue, 14th Jul 2026

Digital Transformation

Shoppers ditch Australian brands over poor site search

Shoddy search tools are driving Australians from favourite online retailers, with 72% abandoning brands and many paying rivals more.

By Joseph Gabriel Lagonsin • 4 min read • Thu, 5th Mar 2026

Payment Technologies

Australians lose AUD $432 each on fake online tickets

One in five Australians has been duped by fake online tickets, losing an average AUD $432 as scams surge ahead of the busy summer events season.

By Melvin Hipolito • 5 min read • Thu, 11th Dec 2025

Generative AI

Pureprofile offers clients free AI translation & coding tools

Pureprofile now offers clients free AI translation and coding tools via its Hub platform, enhancing data insights without extra costs or manual effort.

By Melvin Hipolito • 3 min read • Wed, 10th Sep 2025