Pureprofile stories

Australians warm to museums and galleries, but cost fears and shaky confidence in value still stop many visits before tickets are booked.

Shoddy search tools are driving Australians from favourite online retailers, with 72% abandoning brands and many paying rivals more.

Australian shoppers are deserting online retailers over clunky site search, with many paying more elsewhere for AI‑style, natural language results.

One in five Australians has been duped by fake online tickets, losing an average AUD $432 as scams surge ahead of the busy summer events season.

Pureprofile now offers clients free AI translation and coding tools via its Hub platform, enhancing data insights without extra costs or manual effort.

Pureprofile launches AI tool using NLP to speed and improve analysis of open-text survey responses for global research projects in real time.

Australian shoppers use an average of 4.8 touchpoints for product discovery, blending online search, social media, and influencer input amid easing cost pressures.

Pureprofile unveils a Conversational AI survey tool using natural language processing to boost engagement and deliver richer consumer insights globally.

Pureprofile launches Datarubico, a self-serve platform offering brands greater control and cost-efficiency in research insights and sample management.

Global data company Pureprofile has launched three AI-driven tools to help brands decode online consumer sentiment and track emerging trends effectively.

A recent Pureprofile study reveals Australians plan to increase their Christmas spending, with budgets rising to AUD $468 for gifts and AUD $406 for food.

eCommerce in Australia and New Zealand is surging with 83% and 77% of online shoppers purchasing monthly, despite rising concerns over data privacy.

Samsung Electronics Australia's new research reveals that televisions are increasingly central to Australian lives, playing a key role in stress relief and sparking 'TV envy'.

New research reveals a shocking 94% of Australian electric vehicle owners would buy another, hindered by the rising cost of living and charging infrastructure.

Amidst rising living costs, 95% of Australians utilise loyalty programmes, with usage up 18% YoY, according to a study by Pureprofile and Retail Doctor Group.

High upfront costs, inadequate charging stations, and 'range anxiety' are impeding EV adoption in Australia and NZ.

Australians are expected to tighten their belts this Christmas, with 65% planning to spend less and buy fewer gifts, a new report finds.

The report covers retail spending from Boxing Day to the back-to-school period, revealing customers holding back on discretionary spending amid rising costs.

Pureprofile has appointed Anna Meiler as APAC Data & Insights MD and Martin Tomlinson as New Zealand Country Manager to expand its APAC footprint.

Organisations that understand how and why to use the data at their disposal will have a massive competitive advantage.