Public Relations Stories

Australian Stories

Public Relations stories

Primary Comms Group absorbs Hardman team in sector push

The deal gives agriculture and industrial clients broader communications support as specialist agencies chase scale in policy-driven sectors.

By Sean Mitchell • 3 min read • Last month

Global Stories

Public Relations stories

Olympic Games

Thrive promotes three women to senior leadership roles

The appointments give Thrive's Melbourne, Brisbane and Auckland offices dedicated leaders as it reshapes management and sharpens client focus across the region.

By Sean Mitchell • 5 min read • Today

Generative AI

Pead: AI search transition reshaping corporate reputation

AI-generated answers are already shaping public perceptions, forcing firms to manage reputation across trusted third-party sources instead of search rankings.

By David Shilovsky • 5 min read • Last week

Social Media

WARC says brands need social & emotional strategies

Brands risk wasting social spend unless they balance participation-driven content with broader emotional campaigns that build memory and growth.

By Sean Mitchell • 4 min read • Last week

Software-as-a-Service

PRLab scores 100 media placements for Gr4vy campaign

The 12-month campaign generated more than 100 earned placements and about 402 million impressions, helping Gr4vy stay visible between announcements.

By Karen Joy Bacudo • 3 min read • Last week

Social Media

Generate launches Ones to Watch for ANZ B2B marketers

In-house B2B marketers in Australia and New Zealand will gain more visibility as Generate opens shortlists across 19 award categories.

By Regine Laguilles • 4 min read • Last month

Digital Transformation

B2B marketers cut agency spend as work moves in-house

As AI shifts routine production in-house, only 28% of B2B marketing leaders now expect agency budgets to rise over the next year.

By Mark Tarre • 4 min read • Last month

Digital Transformation

Havas Red wins ECOVACS Australia and New Zealand brief

The smart home robotics brand is seeking to lift awareness in Australia and New Zealand as Havas Red takes on PR, social and influencer work.

By Sean Mitchell • 3 min read • Last month

Software-as-a-Service

Meltwater expands AI assistant actions in platform

Teams can now build reports and monitor alerts from ChatGPT or Claude, as the update widens access to trusted data inside Meltwater.

By Sean Mitchell • 4 min read • Last month

Data Analytics

Gartner sees finance talent shift towards digital skills

Automation could shrink entry-level finance roles as Gartner says 20% of firms will pour all talent spend into advanced digital skills by 2028.

By Sean Mitchell • 4 min read • Last month

Personalisation

AI platforms split on beauty brand recommendations

Consumers may see very different beauty brand suggestions depending on which AI assistant they ask, a study has found.

By Joseph Gabriel Lagonsin • 4 min read • Last month

Software-as-a-Service

AZK Media appoints Kathryn Goater as Senior Account Director

The hire comes as demand rises for senior communications support, with AI-driven search putting fresh emphasis on earned media and executive profiles.

By Sean Mitchell • 4 min read • Last month

Digital Transformation

SBM Marketing Communications details Lumitas rebrand

Clients will get a broader one-stop service as the 50-year-old business folds creative, PR and AI tools into its new Lumitas identity.

By Sean Mitchell • 4 min read • Last month

Stories from Other Regions

Public Relations stories

Social Media

Singapore's MTI appoints agencies for ASEAN 2027 campaign

Regional trade messaging for ASEAN 2027 will be handled by a new agency team as Singapore prepares to lead the bloc's economic agenda.

By Sean Mitchell • 3 min read • Last month

Data Protection

Which New Zealand companies are most likely to be targeted by Ransomware hackers?

Mid-market firms in financial, insurance and consulting services face the highest ransomware risk, with attacks now striking faster and costing far more.

By Anthony Cooke • 4 min read • Last month

Digital Transformation

Wildfire wins UK PR mandates from Anker SOLIX, Yale

The appointments broaden Wildfire's UK brief into home energy and security as brands compete for visibility in the connected home market.

By Sofiah Nichole Salivio • 4 min read • Last month

Data Protection

UK marketers fail to check AI outputs, survey finds

Only 27% of UK marketing leaders always review AI-generated content before use, leaving customer-facing material open to errors and reputational risk.

By Sofiah Nichole Salivio • 4 min read • Last month