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PC Market stories

Asus opens Australian pre-orders for limited Ally X20
Gaming

Asus opens Australian pre-orders for limited Ally X20

Australian buyers can now pay AUD $2,499 for Asus's anniversary handheld, which adds an OLED screen and revised controls at the top of the Ally range.

By Sofiah Nichole Salivio • 4 min read • Last week
JW Computers expands desktop PCs for prebuilt & custom
High Performance Computing

JW Computers expands desktop PCs for prebuilt & custom

Australian buyers are weighing convenience against control as desktop PC demand rises, with local warranties and faster access swaying choices.

By Mark Tarre • 5 min read • Wed, 22nd Jul 2026

Global Stories

PC Market stories

Europe's PC market faces affordability squeeze, CONTEXT says
Digital Transformation

Europe's PC market faces affordability squeeze, CONTEXT says

Rising memory and storage costs are pushing prices higher, threatening European PC shipments as buyers delay refreshes.

By Sean Mitchell • 4 min read • 5 days ago
Apple unveils M6 Mac mini with faster AI performance
Semiconductors

Apple unveils M6 Mac mini with faster AI performance

Faster on-device AI and new connectivity are now central to Apple's smallest desktop, with models aimed at creators and developers.

By Sean Mitchell • 5 min read • Last week
Apple unveils Mac Studio with M5 chips for AI workloads
Semiconductors

Apple unveils Mac Studio with M5 chips for AI workloads

New AI tools and faster media workflows are the focus as the updated desktop adds M5 Max and M5 Ultra chips plus Wi-Fi 7.

By Sean Mitchell • 5 min read • Last week
SMEs push notebook prices 26% above retail across Europe
Data Protection

SMEs push notebook prices 26% above retail across Europe

Retailers risk missing a lucrative SME market, as business buyers pay far more for notebooks than households and demand pricier, work-ready devices.

By Joseph Gabriel Lagonsin • 3 min read • Last month
ASUS launches ExpertBook Ultra business laptop in Australia
Data Protection

ASUS launches ExpertBook Ultra business laptop in Australia

Business buyers in Australia can now get a 0.99kg 14-inch Copilot+ PC from AUD $3,399, with local AI tools and 26-hour battery life.

By Sean Mitchell • 4 min read • Thu, 11th Jun 2026
HP launches limited-edition Ferrari AI PC for GBP £5,599
Artificial Intelligence

HP launches limited-edition Ferrari AI PC for GBP £5,599

Limited to 4,999 units, the notebook targets collectors with a USD $5,599 price tag and AI hardware tuned for premium workloads.

By Mark Tarre • 3 min read • Mon, 8th Jun 2026
Nvidia RTX Spark targets AI-first PCs in desktop push
Data Protection

Nvidia RTX Spark targets AI-first PCs in desktop push

The chip maker's desktop push could raise prices and force businesses to rethink upgrades around on-device AI, security and battery life.

By Sofiah Nichole Salivio • 5 min read • Fri, 5th Jun 2026
Small business tech demand lifts reseller prices in Europe
Data Protection

Small business tech demand lifts reseller prices in Europe

Smaller firms' shift towards higher-spec devices is widening Europe's pricing gap, with reseller average selling prices rising far faster than retail chains.

By Sean Mitchell • 3 min read • Thu, 4th Jun 2026
Gigabyte expands AI and gaming PC hardware line-up
Semiconductors

Gigabyte expands AI and gaming PC hardware line-up

Gigabyte has expanded its PC hardware line-up with new AI systems, gaming components and design-focused builds under its Enter Infinity.

By Sean Mitchell • 4 min read • Wed, 3rd Jun 2026
Dell unveils lighter XPS 13 at its lowest entry price
Hybrid & Remote Work

Dell unveils lighter XPS 13 at its lowest entry price

Targeting students and younger professionals, the new model starts at Dell's lowest XPS price yet while keeping touchscreen and Wi-Fi 7 standard.

By Mark Tarre • 3 min read • Mon, 1st Jun 2026
European notebook revenues rise as prices lift sales
Partner Programmes

European notebook revenues rise as prices lift sales

Higher average selling prices are offsetting weaker demand, lifting European notebook revenues 12% in early Q2 despite falling unit sales.

By Karen Joy Bacudo • 3 min read • Fri, 29th May 2026

Stories from Other Regions

PC Market stories

Dell New Zealand profit rises despite slight revenue dip
IT Industry

Dell New Zealand profit rises despite slight revenue dip

Lower operating costs and foreign exchange gains helped offset softer sales, leaving net profit up to NZD $2.34 million as assets grew.

By Karen Joy Bacudo • 3 min read • Last month
Acer Computer New Zealand profit more than doubles
IT services

Acer Computer New Zealand profit more than doubles

Lower costs and a tax benefit lifted Acer Computer New Zealand's annual profit, even as revenue held steady at NZD $26.55 million.

By Karen Joy Bacudo • 3 min read • Wed, 1st Jul 2026
CMA probes Microsoft business software over browser choice
Software-as-a-Service

CMA probes Microsoft business software over browser choice

Users could face less browser choice in workplaces as the UK competition regulator examines whether Microsoft steers business software customers towards Edge.

By Sean Mitchell • 5 min read • Fri, 26th Jun 2026
Kingston expands industrial memory for embedded systems
Manufacturing

Kingston expands industrial memory for embedded systems

System designers and OEMs gain longer-term supply and support as Kingston adds industrial memory and SSDs for harsher, high-uptime deployments.

By Mark Tarre • 3 min read • Thu, 11th Jun 2026