oOh!media Stories

Australian Stories

oOh!media stories

Scaleup launches AUD $25m fourth media-for-equity fund

Australian consumer startups can now tap fresh advertising stock instead of cash, as Scaleup Mediafund deploys its fourth AUD $25 million vehicle.

By Mark Tarre • 3 min read • Last month

Digitisation

Wildstone enters Sydney with key Cremorne billboard buy

Wildstone makes its Sydney debut with a landmark Cremorne digital billboard buy, marking its biggest single-site deal in Australia yet.

By Kaleah Salmon • 3 min read • Wed, 18th Mar 2026

Marketing Technologies

Shopfully hires Jonny Mackay to lead Victorian agencies

Shopfully names Jonny Mackay to lead Victorian media agency partnerships as retail media and drive-to-store strategies gain momentum.

By Joseph Gabriel Lagonsin • 3 min read • Wed, 18th Feb 2026

Marketing Technologies

Wildstone expands Australian team amid digital billboard growth

Wildstone expands its Australian team to six, hiring three senior roles as it accelerates billboard portfolio growth and digitisation across the country.

By Catherine Knowles • 4 min read • Fri, 23rd May 2025

Partner Programmes

Scaleup Mediafund invests in Naked Life & Settle Easy

Scaleup Mediafund has finalised investments in Naked Life and Settle Easy during its AUD $15 million funding round, focusing on media-for-equity support.

By Imee Dequito • 3 min read • Wed, 23rd Oct 2024

Marketing Technologies

Scaleup Mediafund boosts Hawkes Brewing with new investment

Scaleup Mediafund, Australia's only media-for-equity fund, commits AUD $15 million in ads to boost Hawkes Brewing and Bare Funeral Group in a new funding round.

By Tom Raynel • 3 min read • Wed, 22nd May 2024

Global Stories

oOh!media stories

Digital Transformation

Sharon AI names Anuj Goel as Chief Financial Officer

The leadership change comes as the Nasdaq-listed company pushes to expand its AI cloud business and strengthen capital oversight.

By Mark Tarre • 3 min read • Last week

Digital Signage

Wildstone partners with oOh!media, Gawk Outdoor for VIC billboards

Wildstone teams up with oOh!media and Gawk Outdoor to manage advertising on 52 billboards across regional Victoria, marking its first Australian acquisition.

By Catherine Knowles • 3 min read • Fri, 30th May 2025

Initial Public Offering

Finder & NobleOak secure media-for-equity backing in Australia

Finder and NobleOak secure USD $15 million from Scaleup Mediafund's media-for-equity scheme, boosting brand reach across Australian households and demographics.

By Sean Mitchell • 3 min read • Tue, 29th Apr 2025

Customer Experience

Petbarn introduces 'PetAds' media network for pet lovers

Petbarn has launched 'PetAds', a dynamic retail media network aimed at Australia's 2.9 million pet owners, enhancing brand engagement through targeted campaigns.

By Sean Mitchell • 3 min read • Thu, 20th Feb 2025