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Nexxen stories

Balancing the scales for women’s leadership in tech
IT Industry

Balancing the scales for women’s leadership in tech

Women are entering tech in force, but stubborn bias and weak support for carers still block their rise to the executive suite.

By Paige Gordon • 4 min read • Fri, 6th Mar 2026
Opportunity is not: Building pathways for women in tech leadership
International Women's Day

Opportunity is not: Building pathways for women in tech leadership

Women in tech say diversity fuels innovation, urging leaders to build clear pathways into leadership and make success visibly attainable.

By Georgina Ryan • 2 min read • Mon, 2nd Mar 2026
2026 trends: AI's impact on advertising strategy and execution
Data Analytics

2026 trends: AI's impact on advertising strategy and execution

Nexxen's AI suite nexAI will revolutionise 2026 advertising by enhancing planning, optimisation and real-time insights across TV and streaming platforms.

By Staff Writer • 4 min read • Thu, 4th Dec 2025

Global Stories

Nexxen stories

AI reshapes customer data, loyalty and marketing decisions
Data Protection

AI reshapes customer data, loyalty and marketing decisions

Better customer data is becoming essential as AI agents start to shape product discovery, loyalty and campaign choices in real time.

By Mark Tarre • 5 min read • Last month
Is this the advertising opportunity most brands are still missing?
Smart TV

Is this the advertising opportunity most brands are still missing?

Streaming viewers can spend up to 10 minutes choosing what to watch, giving brands a rare chance to grab attention before the show starts.

By Oscar Rondon • 4 min read • Mon, 29th Jun 2026
Nexxen launches Smart TV home screen ads in Asia-Pacific
Streaming

Nexxen launches Smart TV home screen ads in Asia-Pacific

Advertisers can now buy prominent TV home screen slots programmatically in four Asia-Pacific markets as streaming shifts viewing habits and ad budgets.

By Sean Mitchell • 4 min read • Thu, 28th May 2026
Nexxen launches AI-native DSP interface for traders
DevOps

Nexxen launches AI-native DSP interface for traders

Traders will gain automated checks and campaign recommendations as the platform extends AI across planning, activation and reporting.

By Sean Mitchell • 3 min read • Thu, 9th Apr 2026
Designing equal opportunity in AI and adtech leadership
Marketing Technologies

Designing equal opportunity in AI and adtech leadership

Women in AI and adtech call for bias-free systems, fair leadership paths and cultures where merit, not gender, defines success.

By Kathy Lu • 3 min read • Tue, 3rd Mar 2026
Nexxen & Tubi expand programmatic streaming in Australia
Nasdaq

Nexxen & Tubi expand programmatic streaming in Australia

Nexxen links with Tubi and News Australia to open programmatic access to Tubi's free ad-supported streaming inventory for local brands.

By Sean Mitchell • 3 min read • Tue, 16th Dec 2025
2026 Predictions: Marketing and ad trends across APAC
Marketing Technologies

2026 Predictions: Marketing and ad trends across APAC

In 2026, APAC's ad scene will focus on smarter multi-screen measurement, AI-driven campaign optimisation, and growing importance of Connected TV's home screen.

By Nexxen • 7 min read • Thu, 4th Dec 2025
Nexxen expands TV data reach with new VIDAA investment & AI
Artificial Intelligence

Nexxen expands TV data reach with new VIDAA investment & AI

Nexxen boosts its Australian TV Intelligence with data from 1.9m VIDAA smart TVs, enhancing ad targeting via AI-powered insights on linear and streaming TV.

By Sean Mitchell • 4 min read • Tue, 12th Aug 2025
AI Appreciation Day: What it means for the future of customer engagement
Customer Relationship Management

AI Appreciation Day: What it means for the future of customer engagement

AI innovations are transforming customer engagement by unifying fragmented data and enabling real-time personalisation for enhanced experiences.

By Staff Writer • 7 min read • Mon, 14th Jul 2025
Nexxen unveils AI assistant to speed up campaign planning
Marketing Technologies

Nexxen unveils AI assistant to speed up campaign planning

Nexxen launches nexAI assistant, using generative AI to transform campaign planning by swiftly converting consumer data into actionable strategies.

By Sean Mitchell • 3 min read • Mon, 26th May 2025
Nexxen unveils nexAI suite to transform advertising with AI
Marketing Technologies

Nexxen unveils nexAI suite to transform advertising with AI

Nexxen unveils nexAI, an AI-powered suite transforming its advertising platform to enhance campaign planning, activation, optimisation, and monetisation.

By Sean Mitchell • 3 min read • Mon, 28th Apr 2025
OzTAM partners with Samba TV & Nexxen for data project
Data Analytics

OzTAM partners with Samba TV & Nexxen for data project

OzTAM has partnered with Samba TV and Nexxen on a new project aimed at revolutionising audience measurement in Australia using big data integration.

By Kaleah Salmon • 3 min read • Fri, 11th Apr 2025

Stories from Other Regions

Nexxen stories

Why Southeast Asia's advertising growth demands better measurement
Marketing Technologies

Why Southeast Asia's advertising growth demands better measurement

Southeast Asia's ad growth hinges on better measurement as multi-screen, ad-supported streaming rises, demanding more accurate reach and attribution.

By Amresh Kumar • 5 min read • Thu, 23rd Oct 2025
Study reveals changing trends in OTT ads in Singapore
Marketing Technologies

Study reveals changing trends in OTT ads in Singapore

A new study by Nexxen and Milieu reveals that 51% of Singaporeans engage with ad-supported streaming platforms like meWATCH weekly, showing a shift in OTT advertising.

By Sean Mitchell • 2 min read • Wed, 19th Mar 2025