Multichannel marketing stories
In 2025, tech firms shift marketing focus from volume to clarified strategies, stronger positioning and executive-led messaging for greater commercial impact.
Glu.ai pioneers ethical AI in conversational commerce, blending brand integrity with scalable, user-trusted automation for seamless marketing experiences.
Amazon Ads has launched the Make Media Magic campaign in Australia, targeting marketers with fresh tools to boost creativity and campaign impact.
SAS Customer Intelligence 360 achieves top status in The Forrester Wave: Real-Time Interaction Management, Q1 2024, reinforcing its crucial role in delivering hyper-personalised customer experiences.
Industry expert appointed CFO to drive global expansion for Inspired Thinking Group, a leading marketing services company.
Team ITG appoints Roger Binks as Managing Partner to lead its go-to-market strategy in UK & European markets & support its global client base.
SAS has been crowned a Leader in Gartner's Magic Quadrant for Multichannel Marketing Hubs, excelling in analytics-driven omnichannel customer experiences.
AI now underpins most UK Christmas campaigns, as 78% of marketers use it to deliver more personalised festive ads amid rising consumer demands.
A Cloudflare outage jeopardised GBP £15 million of UK ad spend as marketing campaigns ran unaware websites and checkouts were down for hours.
SALESmanago launches AI-powered tools to speed up multichannel marketing, enabling faster campaign creation without developer help across email, SMS, and more.
Sarah Geary steps into Chief Commercial Officer role at Distology, part of broader restructuring efforts, after success as Chief Marketing Officer.