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Multichannel marketing Stories - Page 3

Global Stories

Multichannel marketing stories

Retailers cut Valentine's discounts as browsing rises
Marketing Technologies

Retailers cut Valentine's discounts as browsing rises

Online Valentine's discounts shrink as shoppers browse earlier, research more and spread spending beyond traditional romantic gifts.

By Kaleah Salmon • 3 min read • Thu, 12th Feb 2026
Exclusive: How email still reigns supreme for small business marketing
Customer Experience

Exclusive: How email still reigns supreme for small business marketing

Constant Contact doubles down on AI-driven tools while keeping email the core link between small businesses and their customers.

By Melania Watson • 6 min read • Tue, 10th Feb 2026
Kentico unveils AIRA agents to transform marketing work
Enterprise Content Management

Kentico unveils AIRA agents to transform marketing work

Kentico launches AIRA Agentic Suite, bringing task-specific AI agents into its Xperience platform to automate and refine marketing workflows.

By Mark Tarre • 3 min read • Thu, 5th Feb 2026
AI transforms cold email into a high-precision channel
Digital Transformation

AI transforms cold email into a high-precision channel

The era of mass cold outreach is ending as Google and Yahoo implement aggressive technical mandates and AI-driven inbox filtering systems.

By Sofiah Nichole Salivio • 4 min read • Thu, 5th Feb 2026
Cognizant & Adobe deepen AI pact on content at scale
Digital Transformation

Cognizant & Adobe deepen AI pact on content at scale

Cognizant and Adobe are deepening their AI alliance to speed and govern large-scale content creation for heavily regulated global enterprises.

By Sofiah Nichole Salivio • 4 min read • Sat, 31st Jan 2026
Constant Contact buys GURU event & education assets
Marketing Technologies

Constant Contact buys GURU event & education assets

Constant Contact buys GURU Conference, SubjectLine.com and Certified GURU to deepen its email marketing tools, training and community reach.

By Catherine Knowles • 4 min read • Fri, 16th Jan 2026
GlobalLogic names LuJean Smith CMO to drive AI growth
Digital Transformation

GlobalLogic names LuJean Smith CMO to drive AI growth

GlobalLogic hires LuJean Smith as CMO to sharpen global brand, push VelocityAI and align with Hitachi's Inspire 2027 growth strategy.

By Karen Joy Bacudo • 3 min read • Thu, 15th Jan 2026
Salesforce adds shared-context AI tools for retailers
Unified Communications

Salesforce adds shared-context AI tools for retailers

Salesforce launches Agentforce 360 retail tools to unify AI across marketing, eCommerce and service, promising smoother shopper journeys.

By Mark Tarre • 3 min read • Tue, 13th Jan 2026
Brands shift to centralised platforms as channels grow
Digital Transformation

Brands shift to centralised platforms as channels grow

Brands are ditching fragmented martech stacks for centralised platforms as AI, richer messaging and costs expose the limits of siloed channels.

By Shannon Williams • 4 min read • Sat, 10th Jan 2026
Kentico's Xperience platform gains top analyst praise
Digital Transformation

Kentico's Xperience platform gains top analyst praise

Kentico's Xperience platform lands G2 Leader status and top reviews after a year of feature gains and over 100 new digital projects.

By Sean Mitchell • 4 min read • Fri, 9th Jan 2026
Martech experts discuss future of customer data platforms, interoperability and AI
Data Analytics

Martech experts discuss future of customer data platforms, interoperability and AI

Martech leaders say CDPs will shift from passive data stores to AI-driven intelligence hubs, uniting personalisation, media and trust.

By Staff Writer • 7 min read • Thu, 18th Dec 2025

Stories from Other Regions

Multichannel marketing stories

Mailchimp boosts eCommerce tools with wider SMS rollout
Software-as-a-Service

Mailchimp boosts eCommerce tools with wider SMS rollout

Mailchimp expands eCommerce tools and AI-driven automation, rolling out SMS to 34 new EMEA markets to boost small business marketing ROI.

By Sofiah Nichole Salivio • 4 min read • Wed, 11th Feb 2026
Maestra's US customer base surges as brands ditch Klaviyo
Digital Transformation

Maestra's US customer base surges as brands ditch Klaviyo

Maestra's US customer base jumps 144% as DTC brands abandon Klaviyo for a single platform spanning email, personalisation and paid media.

By Sofiah Nichole Salivio • 4 min read • Fri, 6th Feb 2026
PushON unveils Connect to unify eCommerce marketing
Customer Relationship Management

PushON unveils Connect to unify eCommerce marketing

PushON launches Connect to unify fragmented eCommerce marketing, promising cross-channel insight and clearer links between spend and sales.

By Mark Tarre • 3 min read • Thu, 29th Jan 2026
UK health & beauty marketers to ramp up AI in 2026
Data Analytics

UK health & beauty marketers to ramp up AI in 2026

UK health and beauty marketers plan to deepen AI use in 2026 while boosting hiring, creative budgets and influencer partnerships.

By Mark Tarre • 4 min read • Thu, 22nd Jan 2026
First Media backs MMC to widen media-for-equity reach
eCommerce

First Media backs MMC to widen media-for-equity reach

First Media joins MMC as an LP, boosting the venture fund's media-for-equity firepower with wider digital, social and TV ad reach for start-ups.

By Karen Joy Bacudo • 4 min read • Wed, 21st Jan 2026
SaleCycle buys BEYABLE to build unified eCommerce stack
DevOps

SaleCycle buys BEYABLE to build unified eCommerce stack

SaleCycle snaps up French personalisation specialist BEYABLE to create a unified European eCommerce marketing and conversion platform.

By Mark Tarre • 3 min read • Wed, 14th Jan 2026
UK SMEs eye growth but struggle to keep pace with AI
Data Analytics

UK SMEs eye growth but struggle to keep pace with AI

UK SMEs remain upbeat on growth but risk falling behind as economic jitters, rising customer demands and poor grasp of AI strain marketing.

By Catherine Knowles • 5 min read • Fri, 19th Dec 2025