Motorsport stories
Octave signs multi-year deal to power Racing Bulls' asset operations with Attune software, targeting reliability gains across F1 season.
Oracle renews and deepens its title partnership with Red Bull Racing, putting AI at the heart of F1 strategy ahead of sweeping 2026 rules.
Oracle Red Bull Racing extends its AI-heavy Oracle title partnership to power strategy, simulations and hybrid engine work for F1's 2026 era.
McLaren extends its long-running Dell tech deal to boost AI-driven data, simulations and race strategy across its factory and F1 trackside ops.
Ride 6 swaps open worlds for pure two-wheeled thrills, blending exacting physics, stunning bikes and tough racing on Xbox Series X.
McLaren Racing has struck a multi-year deal with Rubrik to bolster cyber resilience and safeguard critical data across its F1 and IndyCar teams.
Schneider Electric signs as McLaren Racing's Official Energy Technology Partner across F1, IndyCar, F1 Academy and WEC programmes.
Atlassian Williams F1 adopts KeeperPAM to lock down privileged access and remote connections across its fast-moving global operations.
Project Motor Racing's hardcore realism, punishing physics and steep learning curve make this sim a slog for all but die-hard racers.
Bitdefender has extended its partnership with Ferrari F1, boosting cybersecurity support and brand visibility on Ferrari's racing cars this season.
Iron Mountain will digitise McLaren Racing's historic archives, using AI to connect fans worldwide with its rich motorsport heritage from 1963 onwards.
Ducati has extended its partnership with Siemens for two years to enhance motorcycle innovation using the Siemens Xcelerator platform across racing and consumer models.
Confluent partners with VCARB Formula 1 team to stream real-time data, enhancing race strategy and engineering with rapid telemetry insights.
Silverstone transformed its events by adopting Amadeus' technology, boosting sales and fan experiences for F1 weekends drawing 480,000 attendees.
Aon has become an Official Partner of Scuderia Ferrari HP in a multi-year deal, debuting at the Italian Grand Prix in Monza to boost global brand presence.
Hexagon metrology tech underpins Red Bull Ford's first in-house F1 power unit as the team targets micron-level precision for 2026.
CelcomDigi launches a 5G short film starring towerrunner Soh Wai Ching and rider Qabil Irfan in a synchronised latency challenge.
CelcomDigi spotlights rising Malaysian champions in a new film tying ambition and sporting success to its nationwide network reach.
This Christmas features gifts for gamers, fitness fans and foodies, plus experience tickets and charity merch supporting girls' sports in NZ schools.
Revolut will be the title partner of Audi's new Formula 1 team starting in 2026, integrating fintech innovations in motorsport and fan engagement.
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