Mobile Apps stories
Moloco partners with Xiaomi to enhance ad targeting across its 702 million global users, boosting monetisation and campaign effectiveness internationally.
Diligent has acquired Vault, enhancing its GRC platform with AI-powered ethics and compliance tools to strengthen global misconduct reporting and investigations.
Google has launched new features for its Gemini AI app, including free Gemini Live and advanced tools via paid plans priced at USD $19.99 and $249.99 monthly.
AdsAdvisor has launched a global marketing platform offering mobile app businesses advanced analytics and creative workflow tools to boost growth.
Cloudinary's survey reveals 93% of retailers see up to 4x better results from personalisation, boosting online and in-store customer experiences globally.
Moloco has hired Jean-Luc Nahon, former Amazon Ads executive, as Head of Product to boost its AI-driven advertising solutions and strategic growth in 2025.
Global user opt-in for app tracking reaches 50%, with iOS ad spend up 26% as marketers embrace privacy-focused strategies post-Apple's ATT rollout.
Appdome has launched dynamic defence plugins to combat threats from the popular DeepSeek AI app, which poses serious security risks to mobile users.
Truecaller has unveiled a major update for its iPhone app, introducing real-time caller ID and automatic spam blocking, enhancing user privacy and experience.
Glance has launched a USD $200 million AI shopping hub on Samsung phones, letting 50 million US users visualise and buy outfits from their lock screen.
Research by Amplitude shows 58% of UK consumers abandon brands after app glitches, prioritising seamless functionality over sleek design to keep loyalty.
British fitness brand WithU teams up with Sir Mo Farah and top athletes to launch URUNN, a personalised running app set for release later this year.
WaveMaker and AT&T launch an app studio enabling influencers to create bespoke mobile-first wireless businesses with embedded 5G features and rapid deployment.
WaveMaker partners with AT&T to launch a mobile app studio enabling influencers to create branded wireless apps swiftly and at scale for their followers.
Tinder has launched The Game Game in the UK, an AI-powered chat experience letting users practise dating skills with GPT-4o on iOS devices.
A study by Apadmi reveals that 67% of major brands plan to elevate investments in digital customer loyalty programmes over the upcoming year.
Commercial events like Valentine's Day and Christmas boost mobile app installs and engagement across dating, entertainment and food delivery sectors.
New Zealand's proposed law to criminalise stalking and cyberstalking faces delays, as experts warn citizens to take proactive steps to secure their digital privacy.
Hamburg-based adjoe has launched new offices in Singapore and Tokyo, marking its ambitious entry into the Asia-Pacific market following a EUR €100 million funding round.
Gen Z consumers in the UK are set to spend GBP £2.5 billion during January sales, highlighting the need for brands to focus on personalisation and customer loyalty.
