Industry insider news for Australia's technology resellers
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Product development in the IoT world: Commercialisation is the real challenge
Product development is the crucial nexus of testing, refining and delivering a product to market, and the rewards might just be worth it.
Forrester Wave report champions Emarsys as strong performer in B2C marketing
The 'Forrester Wave Cross-Channel Campaign Management, Q2 2016 Report' has highlighted some of the best-performing B2C cloud marketing providers.
Four forces shaking up marketing right now
Having attended a conference in Las Vegas, we've been pondering the fundamental forces at work in marketing tech - here are the four most prominent.
Techday sponsored stories are a powerful medium - how can you use them?
Want to get your message across to a captive and targeted audience? This is the instrument to use and here are the ways you can use it.
Synnex Australia signs strategic agreement with digital marketing vendor
"Having a partner like Synnex Australia is a great win for Act-On, and will help to extend our reach into the APAC market."
Is your product the new form of marketing?
Marketing a product that customers don’t particular want or like can be a real slog. But when the inverse is true, marketing becomes a pleasure.
Exclusive: What’s standing between you and success? Marketing
In a world where customers are more informed and discerning than ever, marketing has become a key strategic way to build reputation and boost revenue.
Aussie companies failing when it comes to email marketing
“Despite embracing email marketing, most Australian companies aren’t making the most of opportunities to genuinely connect with customers.”
Are you ready for the next wave of enterprise software? Adobe is
"The flood of information and opportunity unleashed by the digital revolution has raised customer expectations to unprecedented levels."
Has your business got a social presence?
Publishing social content across multiple platforms can be an arduous process for businesses.
Three ways emoji are changing social marketing
Marketers are still wrestling with the value of a social media “like” and whether it’s worth more or less than a “share”. Now there is emoji.
Records tumble at Techday: Our biggest week ever
February was a monumental month for Techday, with seven websites out of 12 hitting all-time records. The rest smashed their respective targets.
How exactly do you bridge the digital skills gap?
"Given the rapid pace at which technology shifts and develops, businesses should consider hiring people driven by their curiosity."
Ticket to success? Getting to know your customers
"Once this process is complete you can make fact-based predictions and decisions about where to allocate resources. Then, the sky is the limit."
Noel Leeming launches machine-learning sales tool
With 25% of The Warehouse Group's marketing going digital, Noel Leeming has launched a new mobile product comparison tool.
Predictive analytics: Underrated and underutilised
“Predictive analytics uses modelling, machine learning, and data mining of historical data to make predictions about the future."
Mobile advertising analytics company opens Sydney office
Marchex has expanded its Australian presence with a new office in Sydney, and has extended its technology facilities to support growing demand.
Controlling operational efficiency
Aussie marketing leaders need to utilise marketing resource management tools to facilitate better business decisions & transform marketing delivery.
Our publisher's view on why eDMs are evil
eDMs don’t work. They invade people’s inboxes. They can get labelled as spam. They’re more expensive and less effective than editorial integration.
Adobe unveils its latest innovation: Shoppable video
Adobe is venturing into the shoppable video space with a new cloud-based product set to be launched later this month.
Paessler AG: The key to success in the New Zealand market
Paessler AG, the network monitoring company, puts its success in New Zealand down to two primary components: good partners and roadshows.
Connector Systems targets vertical markets, shakes up traditional approach
While the status quo vendor driven business model continued to remain their core business, there was emerging a complementary solution driven model.
Book Review: Marketing with Social Media: 10 Easy Steps to Success for Business
Marketing with Social Media offers a hands-on guide for promoting business by using social media.
How the role of the CMO is changing...
The role of chief marketing technologist hasn’t even reached its tenth anniversary. Yet it’s already starting to change. Why?