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Marketing news stories - Page 2

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OSF Digital
OSF Digital snaps up Sydney-based Salesforce partner Datarati
OSF Digital’s purchase of Datarati marks the sixth in a rapid acquisition spree spanning just nine months.
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Attain
The rise of the CRO - an evolutionary step in business
As the business landscape fluctuates and Covid continues to overturn usual routines, companies have had to readjust their focuses. 
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Gartner
Consumer's paradigms are shifting - what it means for marketers and brands
“Marketers must recognise that consumers are in the midst of an exhausting practical and spiritual overhaul. That presents an opportunity for their brands to be facilitators of change."
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Cheetah Digital
Data derived from customer loyalty: more valuable than ever before?
With the death of cookies, the 'value exchange' between businesses and their customers' willingness to share personal data has never been so important.
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Marketing
Optimizely launches integrated version of specialised products
The integration allows the two products to be implemented together, enabling brands to reach audiences with more sophisticated content strategies and work more effectively across large teams of marketers.
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PIJF
Investigation: The NZ Govt is weakening its grip on nuisance spam
The nuisance spam has decreased markedly in 2021, but in 2007, a widely-disseminated factoid, of unknown origin, suggested that up to 85% of email sent in that year was unwanted spam.
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SaaS
Tencent Cloud arms enterprises with tools to explore China market
“The solutions aim to provide protection for niche cloud deployments, including those used for gaming, eCommerce, live broadcast operations and finance," the company states.
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Customer experience
Optimizely improves customer experience outcomes with Welcome acquisition
Optimizely has announced it has entered into a definitive agreement to acquire Welcome, with the intention of helping marketers deliver better customer experience outcomes.
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Search engine optimisation
Online shopping: Mobile traffic soars but consumers still prefer to buy via desktop - Contentsquare report
Consumers may be turning to their mobiles to browse online stores, but desktop still rules the roost when it comes to making actual purchases.
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Similarweb
You're invited for Breakfast Bites: Travel is back on the agenda - what consumers are longing for
The pandemic’s impact on the global travel and tourism industry will create a long-lasting historical impact for years to come as operators piece their businesses back together, and there’s good news ahead.
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App tourism
App tourism is on the rise according to new report
Data and analytics company App Annie has partnered with marketing measurement platform AppsFlyer to produce a report titled: 'State of App Marketing in Australia and New Zealand'.
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Customer experience
Businesses prioritise friendliness over function in CX journey - Genesys report
58% of consumers believe it is important that businesses are quick to respond. However, only 41% of businesses actually prioritise quick responses.
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Sitecore
Interview: Sitecore explains why 'composable' will be the future of the digital experience
Sitecore’s APJ VP solution engineering, Nik Hendel, says composable DXP is here to stay.
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10 Minute IT Jams
Video: 10 Minute IT Jams - Who is dotdigital?
dotdigital is a marketing technology company, specialising in marketing automation, email and customer engagement services.
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Similarweb
Breakfast bites - which is better for eCommerce - Black Friday or Boxing Day?
Which sales events should your business focus its marketing on? Join Similarweb for this morning session on 21 October and get a $20 Uber Eats voucher for breakfast!
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Immertia
Startup's AR packaging 'wows' pharmaceuticals giant Bayer
An Australian startup has created ‘holographic’ packaging that uses augmented reality (AR) to display an interactive virtual display and a holographic person.
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Data
Three quarters of CMOs responsible for business growth and use of data & technology
CMOs need to transform their skills and technology capabilities to deliver data-driven real-time marketing.
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CleverTap
How to choose an omnichannel marketing platform for your enterprise brand
A quality omnichannel marketing platform has seven key indicators that enterprise brands need to ensure a seamless customer experience.
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Marketing
Oracle Fusion Marketing uses AI to bypass the lead and conversion process
Oracle has announced Oracle Fusion Marketing, helping marketers execute highly qualified campaigns.
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dotdigital
Personalised marketing: Shaping the future of the online adult beverage market in 2021 and beyond
Last year, the pandemic presented the retail industry with unprecedented challenges.
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dotdigital
Case study: Malaysian firm TRAPO sharpens eCommerce success with dotdigital
The company needed a platform that was simple, centralised, personalised, and able to be integrated with its other marketing tools.
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FAQ
How to prepare contribution articles for publication on our sites
This story describes the publication guidelines for customers submitting contributions.
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Customer service
77% of consumers will share data if their service is more personalised - Freshworks report
Despite calls for better data privacy amongst businesses and their customers, it doesn’t mean that the data sharing game is over.
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Sales
Seismic acquires Lessonly to build new sales and marketing platform - closes $170 million funding
Seismic has announced the acquirement of Lessonly, a training, coaching, and enablement solution.