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Marketing Stories - Page 2

Australian Stories

Marketing stories

Square AI launched in Australia for small businesses
Data Analytics

Square AI launched in Australia for small businesses

Small firms could save hours on admin as the free assistant turns sales data into plain-language answers inside Square's platform.

By Mark Tarre • 4 min read • Last month
RAMMP launches free AI connector for Claude, ChatGPT
Software-as-a-Service

RAMMP launches free AI connector for Claude, ChatGPT

Small businesses can now diagnose trust gaps in marketing campaigns through Claude or ChatGPT without paying for RAMMP's score itself.

By Sean Mitchell • 4 min read • Last month
Why Australian eCommerce stores are losing revenue to competitors with weaker products but stronger backlinks
Unified Communications

Why Australian eCommerce stores are losing revenue to competitors with weaker products but stronger backlinks

Lower organic visibility is sending Australian eCommerce shoppers to pricier rivals, as Google rewards authority from credible backlinks over product quality.

By Dominic Vivarini • 5 min read • Last month

Global Stories

Marketing stories

Koddi partners Wolt Ads on German programmatic launch
Software-as-a-Service

Koddi partners Wolt Ads on German programmatic launch

Brands and agencies in Germany can now buy Wolt's app-based commerce ads programmatically, as Koddi expands beyond travel into retail media.

By Sofiah Nichole Salivio • 4 min read • Last month
Google unveils AI ad & commerce tools across Search
Personalisation

Google unveils AI ad & commerce tools across Search

Marketers will get more AI help as Google adds new Search ad formats, checkout links and a Gemini adviser across its ad tools.

By Joseph Gabriel Lagonsin • 4 min read • Last month
Optimizely says AI agent use jumps 42% as adoption grows
Digital Transformation

Optimizely says AI agent use jumps 42% as adoption grows

Marketing teams are increasingly using AI to automate routine campaign work, with Optimizely saying customer-built agents now dominate activity on Opal.

By Sofiah Nichole Salivio • 4 min read • Last month
Sprinklr social index shows brands lacking relevance
Customer Experience

Sprinklr social index shows brands lacking relevance

Most brands are posting widely on social media but failing to turn activity into engagement, according to Sprinklr's new index.

By Mark Tarre • 4 min read • Last month
Google overhauls Search with new AI-powered interface
Data Protection

Google overhauls Search with new AI-powered interface

Search is becoming more task-focused as Google rolls out AI tools that can track topics, book services and use personal data.

By Mark Tarre • 4 min read • Last month
Akamai launches AI brand presence tool for websites
Edge Computing

Akamai launches AI brand presence tool for websites

Brands risk disappearing from AI search results as Akamai rolls out a tool that reshapes website content for machine readers and tracks visits.

By Sofiah Nichole Salivio • 4 min read • Last month
PriceMachine launches UK price comparison platform
eCommerce

PriceMachine launches UK price comparison platform

Shoppers in Britain now have another route to cheaper goods as a German price comparison group enters a crowded UK eCommerce market.

By Mark Tarre • 3 min read • Last month
IAS expands Meta content block lists to Threads feed
Artificial Intelligence

IAS expands Meta content block lists to Threads feed

Advertisers on Threads can now tighten ad placement controls as IAS extends its Meta content block list tool to the feed.

By Sean Mitchell • 3 min read • Last month
TubeScience appoints Bielski to lead European push
eCommerce

TubeScience appoints Bielski to lead European push

Pressure is mounting on agencies to prove social video spend drives sales as TubeScience enters the UK and Europe with a new leader.

By Sofiah Nichole Salivio • 3 min read • Last month
TCL launches Arsenal giveaway with signed shirt & TV
Marketing

TCL launches Arsenal giveaway with signed shirt & TV

UK supporters can win a TCL television and a signed Arsenal shirt as the brand taps the club's strong season ahead of the Champions League final.

By Sofiah Nichole Salivio • 3 min read • Last month
TripleLift appoints new chief product & marketing chiefs
Data Science

TripleLift appoints new chief product & marketing chiefs

The ad tech group is deepening its push into retail media and connected television as it seeks to unify planning, buying and measurement.

By Joseph Gabriel Lagonsin • 3 min read • Last month

Stories from Other Regions

Marketing stories

PPDS names Nicole Rutherford as Event Marketing Specialist
Marketing

PPDS names Nicole Rutherford as Event Marketing Specialist

The hire bolsters PPDS's North America team as it steps up trade show and partner marketing support for Philips Professional Displays.

By Sofiah Nichole Salivio • 3 min read • Last month
Apollo3D urges pubs to use virtual tours for World Cup
Data Analytics

Apollo3D urges pubs to use virtual tours for World Cup

Rising costs are pushing pubs to sharpen online booking pitches, with virtual tours seen as a way to win World Cup match-day trade.

By Sofiah Nichole Salivio • 4 min read • Last month
THG Studios backs Cowshed's gloriously untamed reset
Artificial Intelligence

THG Studios backs Cowshed's gloriously untamed reset

The British wellness brand's relaunch leans on fragrance, heritage and eCommerce imagery as it seeks to stand out in a crowded market.

By Sofiah Nichole Salivio • 4 min read • Last month