Loyalty programmes news stories
How to implement an effective and personalised loyalty program
There’s no doubt about it – incorporating a robust customer loyalty program in almost any consumer-facing business can pay off.
Harnessing digital innovations to maximise loyalty programmes and improve CX
When it comes to the retail sector, merchants have never had access to so many different client touchpoints and data to understand their customers better.
Research unveils precarious customer loyalty for retailers
New research has found customers are reassessing established brand loyalties as their priorities and behaviours shift.
Lightspeed launches all-in-one marketing platform in A/NZ
ECommerce provider, Lightspeed has launched a new all-in-one marketing solution, Lightspeed Marketing & Loyalty in Australia and New Zealand.
How franchisees can benefit from card-linked, frictionless rewards programs
Franchise owners are re-evaluating business priorities and making renewed commitments to improving customer experience due to the fallout of COVID-19.
How investing in card-linked loyalty programs can improve customer retention
Customer engagement has never been more central to the retail industry than in 2021. As the market becomes increasingly crowded and consumers become more tech-savvy, their expectations have risen, meaning that retailers need to do more than ever to capture their attention.
Data derived from customer loyalty: more valuable than ever before?
With the death of cookies, the 'value exchange' between businesses and their customers' willingness to share personal data has never been so important.
How card-linked loyalty programs will take eCommerce to the next level
A card-linked loyalty program can help retailers and service providers take their eCommerce to the next level in several ways.
How open ecosystem, card-linked loyalty programs are changing Australian retail
As we transition away from cookie-based advertising, confusion around last-click attribution will dissolve in favour of card-linked platforms.
Data: the key to unlocking loyalty success
Effective customer relationship leaders understand how to grow customer relationships by leveraging customer data to glean valuable behavioural insights.
Unleashing the power of retail loyalty: Who is getting it right?
Loyalty programs provide an exclusive ‘experience beyond the product' and help businesses get a better picture of their consumer buying journey.
Businesses urged to improve customer experience through card-linked loyalty programs
Retailers that improve the customer experience are better placed to improve revenue and profits amid growing competition, writes Loyalty Now CEO Cary Lockwood.
Five ways businesses can increase profitability from loyalty programs
Here are five ways in which businesses can increase the profitability of their rewards programs.
Kiwi Startup Spotlight: From loyalty card, to app, and beyond
In three years, Goody has attracted more than 550,000 registered members in New Zealand.
Goody launches loyalty app promising to save Kiwis thousands of dollars
The free app allows members to download hundreds of deals, across entertainment, dining, accommodation, pharmacy and beauty.