Location data Stories

Australian Stories

Location data stories

Australians turn to AI as trust gap widens, study finds

Adoption has surged to 17.4 million users, even as most Australians remain uneasy about tech firms' data use and ad-funded answers.

By Mark Tarre • 5 min read • 2 days ago

Global Stories

Location data stories

Data Protection

Azira launches location intelligence product for brands

Brands and agencies can now track footfall trends with cleansed, fraud-checked data across more than 940,000 venues in North America.

By Joseph Gabriel Lagonsin • 3 min read • Last week

Data Protection

Informatica adds headless data tools to AWS AI services

The integration could reduce errors and compliance risks as enterprises let AI agents use cleaner, governed data without custom links.

By Joseph Gabriel Lagonsin • 3 min read • Last week

Software-as-a-Service

Informatica expands AWS tie-up for AI data controls

The integration aims to help AWS customers build AI agents on trusted enterprise data, reducing errors from fragmented records and poor governance.

By Joseph Gabriel Lagonsin • 4 min read • Last week

Data Analytics

The 6-step AI readiness checklist

Poor data quality could cost supply chains millions a year, and AI will only magnify errors unless records are cleaned first.

By Edmund Ng • 5 min read • Last month

Data Protection

Data enrichment: Turning raw data into real intelligence

Better customer targeting and fraud detection are among the gains as firms turn incomplete records into usable intelligence.

By Bobby Joseph • 6 min read • Last month

Data Analytics

Eptura adds AI tools & real-time workplace analytics

Facility teams could gain a clearer view of office use and maintenance as Eptura rolls out AI assistants, live analytics and shared data tools.

By Shannon Williams • 4 min read • Thu, 30th Apr 2026

Data Protection

WPP integrates Google Earth AI into marketing platform

Clients could see local campaigns sharpened by traffic, weather and movement data as WPP folds Google Earth AI into its marketing platform.

By Sean Mitchell • 4 min read • Fri, 24th Apr 2026

Customer Relationship Management

Digital Envoy launches LocID Graph to update identity graphs

Advertisers risk losing household-level accuracy as changing IP addresses disrupt targeting, frequency controls and attribution during campaigns.

By Shannon Williams • 3 min read • Thu, 23rd Apr 2026

Marketing Technologies

Lemma launches AI platform for measurable outdoor ads

It aims to help advertisers prove outdoor campaigns drive sales and app installs, as marketers demand clearer attribution from digital out-of-home.

By Catherine Knowles • 4 min read • Wed, 22nd Apr 2026

Customer Relationship Management

GapMaps partners with Panolytica on segmentation data

Retailers and planners in three markets will get finer consumer mapping as GapMaps adds Panolytica’s grid-based segmentation to its data marketplace.

By Joseph Gabriel Lagonsin • 3 min read • Wed, 22nd Apr 2026

Smart Cities

NIE Networks speeds map requests to cut cable strikes

Contractors in Northern Ireland can now get electricity maps within an hour, reducing the risk of strikes and power cuts.

By Sean Mitchell • 3 min read • Tue, 31st Mar 2026

Software-as-a-Service

SAP to acquire Reltio to boost enterprise data, AI ops

The deal will give SAP tools to clean up mixed enterprise data, helping customers feed more reliable records into AI agents and analytics.

By Mark Tarre • 4 min read • Tue, 31st Mar 2026

Data Analytics

Apple launches Business platform to streamline company tools

Businesses can now manage devices, branding and customer listings from one Apple platform, as the company retires two separate services worldwide.

By Sean Mitchell • 3 min read • Mon, 30th Mar 2026

Stories from Other Regions

Location data stories

Advertising Technologies

InMarket expands Basis tie-up for retail media tools

Advertisers can now measure store visits and sales inside Basis as InMarket widens its tie-up, amid a retail media market nearing USD $70 billion in 2026.

By Mark Tarre • 4 min read • 3 days ago

Data governance

Informatica deepens Databricks tie-up with new data tools

The new integrations aim to help enterprises govern data for AI agents without custom builds, with one release due in summer 2026.

By Sofiah Nichole Salivio • 4 min read • Last week

Smart Cities

Esri Ireland conference spotlights geospatial future

The Dublin event drew 450 delegates as Ireland's infrastructure planners turned to location data for housing, transport and utilities decisions.

By Sean Mitchell • 4 min read • Last month

Software-as-a-Service

Work apps share employee data with advertisers, study

Employees using work apps on personal devices face wider privacy risks, as several tools collect dozens of data types and share some with advertisers.

By Sofiah Nichole Salivio • 3 min read • Thu, 30th Apr 2026