Google Analytics Stories

Australian Stories

Google Analytics stories

First-party data is the new oil: Why Australian businesses can't afford to wait

Privacy rules and browser changes are forcing Australian businesses to rebuild marketing around consented customer records before performance drops further.

By Mark Tarre • 7 min read • Tue, 5th May 2026

Storage

10 essential WordPress plugins every business website needs

Businesses risk slower sites, weaker security and lost leads if they overlook core WordPress tools that help sites run smoothly and rank better.

By Mark Tarre • 5 min read • Tue, 21st Apr 2026

Global Stories

Google Analytics stories

Firewalls

AI assistants now read online stores more than twice as often as Google. Most retailers can't see it

Many retailers are missing live customer queries because AI assistants now fetch product pages far more often than Google does.

By Pratham Jani • 6 min read • Last month

Data governance

Google adds trust & provenance to Open Knowledge Format

Users can now judge whether analytics knowledge is current and verified before relying on it, as Google's Open Knowledge Format adds new metadata fields.

By Sean Mitchell • 4 min read • Mon, 27th Jul 2026

Data Protection

Privado AI finds Google Consent Mode errors on 48% of sites

Nearly half of high-traffic sites tested may still send data to Google Ads after opt-outs, raising privacy and compliance risks.

By Joseph Gabriel Lagonsin • 4 min read • Fri, 26th Jun 2026

Digital Transformation

Specsavers & Merkle cut UK query volume by 90%

The overhaul gives retailers a clearer online-offline customer view while saving Specsavers more than two weeks of engineering time in Britain.

By Regine Laguilles • 3 min read • Thu, 11th Jun 2026

Malware

Cybercriminals target FIFA World Cup 2026 fans online

Fans and jobseekers are being targeted by a growing wave of fake ticket, travel and recruitment scams ahead of the tournament.

By Joseph Gabriel Lagonsin • 4 min read • Fri, 5th Jun 2026

Data Privacy

Google adds Meridian to Analytics 360 for better ads

Advertisers may get clearer budget guidance as Google folds open-source Meridian and AI-powered signals into Analytics 360 and Ads.

By Sofiah Nichole Salivio • 3 min read • Sat, 23rd May 2026

Data Analytics

Google expands commerce tools across Gemini & YouTube

Shoppers could soon buy in Gemini and YouTube without leaving Google's ecosystem as the group widens checkout and ad tools across more markets.

By Sean Mitchell • 4 min read • Sat, 23rd May 2026

Enterprise Resource Planning

Google launches Ask Advisor for ad campaign planning

The beta rollout could cut the time marketers spend juggling Google Ads and Analytics, while tying campaign decisions to shared data.

By Sofiah Nichole Salivio • 3 min read • Sat, 23rd May 2026

Personalisation

Google unveils AI ad & commerce tools across Search

Marketers will get more AI help as Google adds new Search ad formats, checkout links and a Gemini adviser across its ad tools.

By Joseph Gabriel Lagonsin • 4 min read • Thu, 21st May 2026

Digital Transformation

Optimizely says AI agent use jumps 42% as adoption grows

Marketing teams are increasingly using AI to automate routine campaign work, with Optimizely saying customer-built agents now dominate activity on Opal.

By Sofiah Nichole Salivio • 4 min read • Wed, 20th May 2026