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Gartner Stories - Page 12

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The rush to GEO is understandable. But here's what gets missed in the scramble
Digital Transformation

The rush to GEO is understandable. But here's what gets missed in the scramble

Only a third of firms have trained teams in GEO, yet most marketers plan to spend more next year, risking wasted budget without consistent brand signals.

By Becky Rawlings • 5 min read • Wed, 8th Apr 2026
Optimizely named Gartner leader for ninth year running
Marketing Technologies

Optimizely named Gartner leader for ninth year running

The ranking may help Optimizely win larger marketing deals as buyers favour content platforms that automate workflows without adding compliance risk.

By Sofiah Nichole Salivio • 4 min read • Wed, 8th Apr 2026
AI expert reveals the 'New Currency' in AI discovery for eCommerce brands
Digital Transformation

AI expert reveals the 'New Currency' in AI discovery for eCommerce brands

Mid-sized Shopify brands can now beat bigger rivals in AI shopping results if their product data is clearer, not louder.

By Sangeeta Mudnal • 4 min read • Tue, 7th Apr 2026
SoftwareOne unifies APAC direct businesses under one brand
Digital Transformation

SoftwareOne unifies APAC direct businesses under one brand

Customers in APAC will keep existing contracts and account teams as the combined direct business shifts to one SoftwareOne brand.

By Sean Mitchell • 4 min read • Thu, 2nd Apr 2026
Maisa named as one of Gartner's global Set Diamonds
Manufacturing

Maisa named as one of Gartner's global Set Diamonds

The recognition highlights growing demand for auditable AI, as regulated industries seek tools they can trust in live operations.

By Joseph Gabriel Lagonsin • 3 min read • Thu, 2nd Apr 2026
Survey finds organisations struggle to secure unstructured data
Data Protection

Survey finds organisations struggle to secure unstructured data

Yet most firms still cannot see where sensitive files sit, leaving unstructured data underprotected as AI and cloud use expand.

By Catherine Knowles • 4 min read • Wed, 1st Apr 2026
Gartner sees explainable AI boosting model oversight
DevOps

Gartner sees explainable AI boosting model oversight

Greater scrutiny of generative AI is set to push observability spending up as companies seek to prove outputs are accurate and traceable.

By Joseph Gabriel Lagonsin • 4 min read • Tue, 31st Mar 2026
CTERA named strong performer in Gartner cloud storage
Storage

CTERA named strong performer in Gartner cloud storage

Customer reviews have lifted the New York data management firm’s profile as enterprises demand tools that span on-premises systems and cloud services.

By Sean Mitchell • 3 min read • Sat, 28th Mar 2026
Codenotary launches AgentX for Linux security automation
Virtualisation

Codenotary launches AgentX for Linux security automation

With IT teams stretched thin, the platform automates Linux security and maintenance across cloud and on-premises systems while preserving oversight.

By Joseph Gabriel Lagonsin • 4 min read • Sat, 28th Mar 2026
Shield updates archive for banks with cheaper storage
Storage

Shield updates archive for banks with cheaper storage

Banks could halve archive storage costs as Shield adds cheaper tiers and migration tools to help preserve records for audits and regulators.

By Karen Joy Bacudo • 4 min read • Sat, 28th Mar 2026
Komprise unveils Flash Stretch to cut flash storage costs
Storage

Komprise unveils Flash Stretch to cut flash storage costs

Enterprises could reclaim more than 70% of primary capacity as rising DRAM and SSD prices squeeze flash storage budgets.

By Sean Mitchell • 4 min read • Fri, 27th Mar 2026
Vorlon launches tools for AI agent security response
Data Protection

Vorlon launches tools for AI agent security response

Security teams gain a forensic trail and workflow hub as Vorlon adds incident response tools for AI agents across SaaS apps and APIs.

By Catherine Knowles • 5 min read • Thu, 26th Mar 2026
Smartsheet launches AI server for work management data
DevOps

Smartsheet launches AI server for work management data

Customers can now use AI tools to update live project records in Smartsheet, with early adoption topping 4,000 users and 1.74 million actions.

By Catherine Knowles • 5 min read • Thu, 26th Mar 2026
Cycloid adds versioning for service catalogue stacks
DevOps

Cycloid adds versioning for service catalogue stacks

Platform teams can now stage infrastructure changes without forcing all users onto the latest release, reducing upgrade risk for production systems.

By Sofiah Nichole Salivio • 3 min read • Thu, 26th Mar 2026
Rimini Street: SaaS-pocalypse spells opportunity to escape AI lock-in
Hybrid Cloud

Rimini Street: SaaS-pocalypse spells opportunity to escape AI lock-in

Rimini Street hails a looming “SaaS‑pocalypse”, pitching its Smart Path as an AI-era escape route from costly cloud and platform lock-in.

By Donovan Jackson • 4 min read • Wed, 25th Mar 2026
SentinelOne unveils new AI security tools for agents
Security Information and Event Management

SentinelOne unveils new AI security tools for agents

SentinelOne unveils new AI security suite to govern autonomous agents, automate threat investigations and streamline data in its SIEM.

By Joseph Gabriel Lagonsin • 4 min read • Wed, 25th Mar 2026

Stories from Other Regions

Gartner stories

Gartner names Tenable the company to beat in AI exposure
Firewalls

Gartner names Tenable the company to beat in AI exposure

Gartner’s endorsement could boost Tenable’s pitch to security teams seeking better AI risk prioritisation and wider attack-surface visibility.

By Katrina Thompson • 5 min read • Fri, 27th Mar 2026