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Forrester Research stories

Spinnaker launches SAP ECC end-of-life assessment tool
Digital Transformation

Spinnaker launches SAP ECC end-of-life assessment tool

SAP customers facing a 2027 maintenance deadline can now get a 45-minute assessment of migration, cost and support risks.

By Mark Tarre • 3 min read • Last week
RecordPoint named in Forrester AI governance landscape
Data Protection

RecordPoint named in Forrester AI governance landscape

Analyst recognition highlights rising demand for AI governance tools as banks and governments face tighter compliance risks from poor data controls.

By Joseph Gabriel Lagonsin • 3 min read • Last week
Backbase named Forrester leader & customer favourite
Software-as-a-Service

Backbase named Forrester leader & customer favourite

Banks seeking to cut fragmentation may see Backbase's Forrester nod as validation that its AI-native platform can unify front-office work.

By Shannon Williams • 4 min read • Last month
Temenos named Forrester leader in digital banking tech
Software-as-a-Service

Temenos named Forrester leader in digital banking tech

Banks seeking faster onboarding and broader channel support may benefit as Forrester ranks Temenos among the top digital banking vendors.

By Karen Joy Bacudo • 4 min read • Last month
Forrester says physical AI will drive next breakthrough
Robotics

Forrester says physical AI will drive next breakthrough

Forrester warns the biggest gains in automation may come from machines that adapt in factories, roads and plants, not humanoid robots.

By Sean Mitchell • 3 min read • Last month
Forrester says AI is upending B2B go-to-market models
Digital Transformation

Forrester says AI is upending B2B go-to-market models

AI agents are weakening familiar B2B sales tactics, forcing firms to rethink how they measure demand and win trust earlier.

By Sean Mitchell • 3 min read • Last month
Forrester warns AI marketing spend lacks business impact
Customer Experience

Forrester warns AI marketing spend lacks business impact

Most firms are failing to prove AI marketing spend lifts profit or revenue, even as buyers increasingly rely on answer engines and agents.

By Sean Mitchell • 3 min read • Last month
Forrester maps AI shift from digital into physical use
Robotics

Forrester maps AI shift from digital into physical use

Consumers are set to encounter AI in robots, transport and personalised shopping, as Forrester says business returns will arrive sooner than expected.

By Mark Tarre • 4 min read • Last month
Showpad launches AI platform for field sales teams
Software-as-a-Service

Showpad launches AI platform for field sales teams

It aims to cut admin time for reps by combining training, content, coaching and analytics in one system built for on-the-road selling.

By Catherine Knowles • 4 min read • Last month
Forrester says Anthropic AI could break patch playbook
Hybrid Cloud

Forrester says Anthropic AI could break patch playbook

Faster AI-led flaw discovery could overwhelm patching and disclosure processes, leaving companies with bigger backlogs and less time to respond.

By Sean Mitchell • 4 min read • Last month
Thoughtworks: The inside line on AI software development from the company that created Agile
DevOps

Thoughtworks: The inside line on AI software development from the company that created Agile

AI tools are making more firms reassess SaaS, but Thoughtworks says legacy systems and enterprise risk will keep custom builds selective.

By Donovan Jackson • 6 min read • Last month
Forrester finds AI training gap stalls workplace gains
Digital Transformation

Forrester finds AI training gap stalls workplace gains

Many firms risk wasted AI spend as just 16% of workers have high AIQ, leaving staff ill-prepared for routine use.

By Sean Mitchell • 4 min read • Last month
Optimizely named Gartner leader for ninth year running
Marketing Technologies

Optimizely named Gartner leader for ninth year running

The ranking may help Optimizely win larger marketing deals as buyers favour content platforms that automate workflows without adding compliance risk.

By Sofiah Nichole Salivio • 4 min read • Last month
Whatfix study warns AI adoption gap costs mid-sized firms
Software-as-a-Service

Whatfix study warns AI adoption gap costs mid-sized firms

Poor digital adoption could cost a mid-sized enterprise USD $10.9 million a year, as staff struggle to use AI tools effectively.

By Kaleah Salmon • 4 min read • Last month
Gain Theory says insight gap is cultural, not technical
Data Analytics

Gain Theory says insight gap is cultural, not technical

Marketers are missing out on growth as 54% of business-to-consumer decision-makers say their teams’ insights are not actionable.

By Sofiah Nichole Salivio • 3 min read • Last month
Forrester warns Middle East conflict will squeeze IT budgets
Digital Transformation

Forrester warns Middle East conflict will squeeze IT budgets

Higher energy costs and supply chain disruption are set to force tougher trade-offs on cloud, AI and security spending across enterprises.

By Sean Mitchell • 4 min read • Last month

Stories from Other Regions

Forrester Research stories

Braze says AI spending must deliver measurable gains
Digital Transformation

Braze says AI spending must deliver measurable gains

Brands flooding customers with AI-generated messages risk wasted spend, as Braze says only those tying tools to live data are seeing clear returns.

By Sofiah Nichole Salivio • 3 min read • Last month
UK government launches GBP £500m Sovereign AI Unit
Semiconductors

UK government launches GBP £500m Sovereign AI Unit

The £500 million fund is meant to help British AI start-ups scale, as ministers seek growth and greater control over core technology.

By Shannon Williams • 4 min read • Last month